Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Frody and Laika promote the Croqueton 2022: According to data from the Animal Defender, about 500 thousand dogs and cats are abandoned each year in Mexico and many of them are acquired as Christmas, Three Kings and Valentine’s Day gifts. For this reason, Neverías Frody begins another year of Croquette 2022 in collaboration with the pet delivery Laika, to exceed the 3,492 kilos collected in 2021 for different shelters for puppies and kittens in the Valley of Mexico.
To make this Croquetón 2022 a reality, all of Frody’s friends who wish to participate by donating croquettes will be able to purchase them on the Laika app or website. All the croquettes will be donated to the shelters: Huellitas Guerreras, Lupis Animalista, Entre Huellitas, Refugio San Gregorio and Refugio Franciscano.
Given this scenario, Frody’s social networks will also serve as a virtual adoption center, since it will be through the different platforms where he is present that you will be able to find photographs of some of the 2,260 puppies and kittens from the different shelters that will be supported this year.
Take off in search of 200 new professionals: Despegar, the leading travel company in Latin America, will be promoting the growth of the workforce in Mexico, in a bid to continue its path at the forefront of technological development and improvement in the user experience in the tourism sector, offering 200 vacancies, which are planned to be filled during the next three months.
The positions sought are for roles in the areas of revenue management, business and technology. In turn, it is planned to find operational profiles, in positions such as: sales representatives, call center, staff for passenger reception at the airport and passenger drivers for the management of receptive tourism in Quintana Roo. Relocation packages will be provided to those who are selected and do not live in Cancun, so that they have the possibility of relocating.
Microsoft Mexico announces new CEO: In order to continue Microsoft’s commitment to Mexico to contribute to the development and technological transformation of the country, the company announces to Rafael Sanchez Loza as the new CEO in Mexico. Rafael will work closely in this transition with Enrique Perezyera, who has held the position since July 2018 and, as part of his growth in the company, will serve as non-Executive Chairman.
Rafael is a Mexican with extensive experience, results-oriented within the IT industry, who has worked for IBM and SAP as general manager, and at Softtek participating in their expansion and growth. He most recently served as VP & Country General Manager at Genesys, where he contributed to the company’s growth, helping Mexican companies provide empathy and extraordinary service to their customers.
Chokis invites you to proudly share your pronouns: Chokis knows that support for the community must be throughout the year, and for this reason, he has launched his campaign “The World is Better with your Spark”, with which he seeks to recognize the spark of all of us by making informed use of the inclusive language to thus recognize the pronouns with which they identify.
In addition to this new campaign, Chokis, the National Council to Prevent Discrimination (Conapred) and the Memory and Tolerance Museum join forces in favor of the LGBTIQ+ community to promote inclusive language and contribute to a more tolerant, diverse and informed society.
This alliance will have activities such as informative workshops on inclusive language, which will address issues on the evolution of language, discrimination, among others.
ARGENTINA
PUPI Foundation inaugurates its new Recreational and Sports Center: This Wednesday, July 20, in Remedios de Escalada, the PUPI Foundation will inaugurate its new Recreational and Sports Center in an event that will be attended by athletes and artists who are friends of the foundation, national, provincial and municipal authorities, and of course Javier Zanetti and his wife Paula, who dreamed and created the PUPI Foundation more than 20 years ago.
This new space, which marks a before and after in the foundation’s infrastructure and projects, has a covered gym, a multi-sports area with soccer, basketball and volleyball courts, stands and three locker rooms.
UNITED STATES
Apple will reduce hiring and expenses in some divisions in 2023: Apple intends to curb hiring and spending growth next year. This potential move would take Apple, the world’s most valuable company, which according to data from a brand report reveals it has its largest market in the Americas with net sales of $51.5bn in the first quarter of fiscal 2022, to join a growing group of US corporations, including Meta Platforms and Tesla, in plans to slow hiring .
The changes will not affect all teams, as Apple is still planning a schedule aggressive of product launches in 2023 that includes a mixed reality headset, its first major new category since 2015.