This department store removed the labels of what is for each sex.
The well-known store in the United Kingdom, John Lewis decided that the department of children’s clothing will no longer be divided from that of girls’ clothing, now it is a space where there are children’s clothes but without labels of what is for each sex, it is only clothes for children between 0 and 14 years old. The goal is to eliminate gender discrimination.
For them, clothing is clothing and it is the children and their parents who will decide what they like and that goes according to the style of each one. So if your little one wants a dinosaur shirt or if your little one wants a pink sweatshirt, go ahead!
Goodbye impositions!