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According to CENATRA, Until January 6, 2023, there are 20,271 people in Mexico waiting for an organ donation.
According to Statista, France had a rate of about 78 organ transplant patients per million inhabitants in 2021.
The NGO of Belgian origin called Re-born to be alive launched a campaign during the Halloween season to raise awareness and encourage the population of that country to be considered as possible organ donors at the time of their death. For this it was necessary for death to walk in some amusement parks and convince the attendees to join the good cause.
What is the goal of Re-Born To Be Alive?
According to information from its official site, According to Belgian law, everyone is, in principle, an organ donor, however, unfortunately, in practice this is often not the case. Re-born to be alive especially wants to make organ donation debatable among the general public. Awareness is an urgent need, since each year about a hundred people die who have not survived the long waiting list to receive an organ from a donor.
Choosing in life is not an unnecessary luxury, because although the law says that every Belgian is an “automatic” organ donor, in practice this is not evident. If a potential donor has not registered himself in the donor registry when the death is confirmed, the next of kin must consent to the donation. And that happens at the most difficult moment of a person’s life, immediately after death. It is understandable that relatives doubt or refuse. Making your own decision in life makes it a little more bearable.
What was the advertising campaign for Re-Born To Be Alive made up of?
During various Halloween events at Plopsaland De Panne theme parks, Kinépolis cinemas and Virtual Factory VR gaming centers, Death appeared. In a light-hearted and humorous way, Death tried to convince people to join a good cause like organ donation before dying of fright on a roller coaster, during a horror movie or a virtual arcade game. zombies. Those who registered as organ donors received a free session or game. Or they could even die of fear faster thanks to a special pass.
A video of the action was shared on social media, to further scare people into convincing them to become organ donors too.
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