The British bank TSB together with BBDO have chosen to use again David Schwimmer from friends continue to star in Bell.
The iconic American comedy series, friends, was a great success worldwide, inspiring the creation of more series that had multiple characters as main protagonists, a fact that led to this being one of the most successful comedy series (and in general) to date. . According to the ranking of Statistical where it shows the endings of the most watched television series based on the number of viewers, friends It is in fifth position with 52.5 million viewers, being surpassed by the end of Seinfeld with 76.3 million and surpassing Magnum with 50.7 million, among other representative North American series.
For 10 years (and to this day) viewers have adored the series’ 6 main characters and actors, including Jennifer Aniston, Matt Le Blanc, Mathew Perry, Courteney Cox, Lisa Kudrow and David Schwimmer. Over time, friends, caused the professional growth of these actors so that they were recognized worldwide, allowing them to participate in numerous films, series Y bells from advertising, regardless of the type of market they seek to focus on.
The appearance of David Schwimmer, also know as Ross Geller in Friends, has surprised fans of the series by appearing again as part of the TBS (Trustee Savings Bank) campaign, a spot made by the agency McCann London by the production company Biscuit and director Jeff Low; This event is shown as a continuation of TSB’s campaign in 2020 with “Life Made More”.
In this new ad for the campaign with David Schwimmer, the actor shows us some hilariously bad costumes (just like the ones he used to show off on the show), to illustrate how customers of the financial institution feel when they spend money using the card. debit cards at the bank, where savings lie in wait for them “sneaky” and everywhere.
With a costume simulating a pink armchair in a beauty salon, being a stand with sunglasses and a decorative painting located in a restaurant, it is the way in which the image of David Schwimmer managed to draw the attention of viewers, a fact that has been well received by fans of the series since, in effect, it can become something that Ross Geller would use on special occasions. According to the actor:
“I am delighted to have been invited again to take part in the new installment of the campaign.”
“The campaign has not only evolved but has become more fun. It’s simple, memorable and just the right amount of stupid,” he says. Schwimmer after continuing with Bell from TSB.
Integrating well-known characters in our advertising campaigns achieves better results for brands, a fact that we frequently find today with the influencer marketing.
According to data from mediakix, 48 percent of professionals who have chosen to carry out influencer marketing strategies have mentioned that the return on income has been higher compared to other channels, while 41 percent of these mention that the return is similar, so this strategy is shown as effective to record better results.
In part, this is due to the fact that the figure of a “personality” already known to the consumer is used, making them not see it as just another actor, advertisement or promotion, but as if a “friend” were recommending a product. or service. Advertising campaigns manage to have a better impact on the consumer if they find personalities they already know, achieving better engagement.
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