Where is Tesla in when it comes to automobile data marketing and management in China? A conflict looms between the two entities.
Tesla has managed, in just a decade, to be the main producer of electric cars in the world. Through an intense boost of its competitive advantage, it has been able to establish a competitiveness never before seen in terms of this technology. The provision of exclusive services, together with its dynamic and safety qualities, makes more and more users convinced to renew their car by one of the firm led by Elon Musk.
Furthermore, it is important to note that this company is not only a manufacturer of electric vehicles. Thanks to the synergies of other subsidiaries owned by the South African tycoon, we find ourselves before a technology giant, capable of extracting the most from all these divisions. Thanks to that, it is possible to distinguish 2 main references in the Tesla differentiation; battery-related technology and the Autopilot autonomous driving system.
Well, what is necessary, above all, to develop the second main line of development of Tesla? Data. Data collection and processing is said to be the oil of the 21st century. At the end of the day, knowing the average typology of users and consumers can serve to discover potential lines of business or, simply, which are the areas in which the manufacturers must have a greater incidence. Tesla, here, is a benchmark company.
What is the main problem in an information gathering policy? On the one hand, privacy and, on the other, the democratic degree of the country in which it is competing. And it is here, as it is known, where the firm founded in Palo Alto has a stone in its shoe. Can you imagine if Tesla vehicles were constrained by the policy that was carried out against Huawei? The blood has not reached the river, but a hectic psychological war is being lived.
Let us see, therefore, what the limitation of Tesla can mean when it comes to obtaining information, why we are faced with a technology that can mark a before and after in the breast of the company and, of course, what reasons there may be that China is imposing restrictions on data collection in the wild.
A coexistence problem that lies in data collection
Known is the secrecy behind the Chinese regime. From the perspective of the type of mandate of these characteristics, a foreign company uses data obtained within its borders It doesn’t seem like it’s going to suit them very well, does it? This is just what happens in this case. China intends that data collected by manufacturers cannot leave the country, something that can hinder the development of car brand technologies.
Elon Musk and his team decided to produce automobiles in the eastern country in order to supply the demand of the Asian continent at a lower cost. In main terms, the most prominent model in the factory is the Model 3, which is being a real success. The development of Autopilot, one of the most interesting programs of the company, it will depend to some extent on the information obtained of your current customers.
For these purposes, it should be remembered how just a few months ago, Chinese institutions issued an order for immediate compliance. Since the first half of the year, cars with the Tesla logo are not allowed to drive and, of course, access through areas destined for military use. Not even the soldiers could go to the facilities with this type of vehicle! All this, despite the fact that the company has wanted to defend a position clearly contrary to the alleged espionage practices.
As you can read on the specialized portal InsideEV’s, the relationship between China and the electric car maker looks something like a Cold War, saving the logical differences between this episode and the one that occurred during the 20th century between the United States and the Soviet Union. Despite this, the truth is that both entities, the Chinese Government and Tesla, are called to understand each other and maintain a collaborative position.
An obligatory collaboration as a single conflict situation
Tesla is an automobile manufacturer that understood that the North American market was not enough to command the transition to sustainable mobility. For its part, China gave Tesla certain advantages in its goal of introducing a product capable of reduce the high levels of contamination present in the country. As you can see, the objective of both firms is common in some aspects. The data collection, however, does involve some other problems.
On the one hand, Tesla requires such data to accelerate its autonomous driving program and, incidentally, standardize new services through its infotainment system. For its part, China is not interested in an external entity doing nothing more than obtaining visual information about where Tesla vehicles can circulate.
We will have to wait a while to see how to solve a problem which, for sure, has more chapters over the next few months. And you, what do you think will be the result of this story? There is less and less time to find out.
Related topics: Motor
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