- Alves made his signing with Pumas official on July 23, 2022.
- Alves’ contract was for one season, the opening tournament in 2022 and the closing in 2023.
- It is estimated that the annual income of the Pumas player was 3 million dollars.
When it comes to the branding of great athletes, it is necessary to ensure that these stars maintain a good reputation. This issue cannot be downplayed because any fact that leads to what is called “negative press” or any scandal (of whatever magnitude) can be detrimental not only for the athlete’s career, but also for the brand that accompanies him. .
For example, Lance Armstrongone of the most successful athletes in the world, with multiple sponsorships and advertising support from brands such as Nike, Oakley and Trek Bikes.
However, his career collapsed after being involved in a doping scandal. As a result, he lost all of his sponsors and had to retire from professional cycling.
The same can be said of the boxer Mike Tyson. Tyson was one of boxing’s most successful athletes, supported by dozens of brands. However, his career derailed after he was found guilty of rape. He lost almost everything.
Daniel Alvesthe former player of FC Barcelona and the Brazilian National Team and, until a few weeks ago, star of Pumas de la UNAM, seems to be on the same path.
This Monday he was arrested after being accused of sexual harassment of a 23-year-old woman in the bathroom of a club in Barcelona on December 30.
Dani Alves signs a star lawyer
The latest novelty in this sense is that Alves, cornered by the statements of the young woman, witnesses and local cameras, decided to hire a new lawyer, the best known in criminal matters in Spain: Christopher Martell.
Martell, founder of the law firm that bears his name, is the same lawyer who defended Lionel Messi.
Martell will share the defense of the former Brazilian soccer player with who until now had been his lawyer, Miraida Puente Wilson.
Alves is in pretrial detention in a Brians 2 jail cell after being detained after giving a statement before the judge.
“The contradictions of the alleged attacker in his testimony, the witness’s version and the local security cameras have not played in his favor,” he says. The vanguard.
Martell and his firm have been a part of every major media case in recent years. For example, Leo Messi’s defense in the 2013 case for evasion and that of Neymar, also a Brazilian, when he played for Barcelona.
Martell is considered one of the best lawyers in his specialty, especially since he has a reputation for reaching judicial or extrajudicial agreements for the benefit of his popular clients.
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