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The concept of cyberwar encompasses the conflicts that arise in the digital scenario and attacks on the physical infrastructure that allows connectivity.
Facebook announced that it allowed the distribution of violent content against Russians through its social network.
The capacity that digital brands achieve in the way they operate in the market, patents a series of insights of what the current digital scenario is like.
Russia has rated Goal as a terrorist company, first shut down the operations of Facebook in the country, motivating the social network to allow the promotion of violent messages against Russians. The context is conducive to start talking about what a cyber war is, due to the armed conflict that is being experienced in Ukrainewhere Russia has intervened.
Roman Ramirezco-founder of the computer security conference RootedConhas warned that the concept of cyberwar It consists of conflicts that are registered in the digital scenario and a very important aspect is discovered, which is the importance that this ecosystem has in the activities of a country.
Within Russia It has been estimated that more than 113 million internet users are expected by 2022 in the country, which draws a large number of the potential that digital has in the country and how it is strategic for this country to have sufficient security to keep this ecosystem protected.
About Ukrainethe estimated number of internet users in this country is close to 29 million people and in January there was talk of an alleged attack on strategic internet supply facilities.
Meta, terrorist company
The fact that Goal is qualified today by Russia as a terrorist company, at least as proposed by the Prosecutor’s Office of that country, after the permission given on the platforms of Marl Zuckerberg’s company, to spread “terrorist propaganda” against its citizens .
This fact is an important precedent of how the war in Ukraine, where Russia has intervened, escalates to the digital scene and with it an important precedent of how brands have to get ready for what is coming in the market has been unleashed.
Given these facts, it is pertinent to understand what is important to understand in the market and how digital attacks have increased, as well as the political petitions calling for Meta Platforms Inc. to be considered an extremist organization.
Statements from organizations such as the media regulatory agency, Roskomnadzor, are added to this petition, warning that “since October 2020, 26 cases of discrimination against Russian media and information resources by Facebook have been registered.”
The idea that Russia is making decisions against Facebook demonstrates the importance that social networks continue to have in the market and although Facebook is a network with a significant loss of users and a popularity overshadowed by large platforms such as Tiktok, it remains a communication tool mass media and a marketing strategy execution platform to help brands communicate with consumers.
In the midst of these circumstances, the role of social networks is decisive to understand what is coming in the market and how the brands will be preparing for these events, in case the identification of Meta as a national threat prospers, in a clear contradiction within of the social network, because it is interesting to see how it completely eliminated users like Donald Trump, for allegedly promoting hate content, when it does authorize actions against Russia. It is to question how the brands of social networks are thinking about this freedom in a way.
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