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Starbucks is one of the most important coffee shop franchises internationally, and the favorite of Mexican consumers.
According to a recent study, 2020, Starbucks managed to keep 56.7 percent of consumers.
Data from Profeco reveal that 85 percent of Mexicans drink one to three cups a day.
Through his TikTok account, a Starbucks customer revealed how much he spent going to the already iconic cafeteria for a year, one of the most relevant firms in recent years.
The coffee shops have managed to position themselves as important businesses for the daily life of the population, who can access these places so that their palate can taste an endless number of foods and drinks with salty, sour, bitter and sweet characteristics, where Mexican consumers have shown that they have their favorite franchises.
In that sense, according the market share of the main coffee shops in Mexico During 2020, Starbucks managed to keep 56.7 percent of consumers, followed by Italian Coffee with 8.6 percent, XKMEX with 8.4 percent, Grupo Herdez with 2.7 percent, and other brands or businesses with the remaining 23.6 percent. hundred.
Starbucks is an international brand that has managed to position itself in the eyes of consumers around the world., not only for coffee lovers, but also for those looking to have a good time, both alone and with others; however, this would not have been possible without the strategies of marketing that the brand is committed to constantly implementing, both internally and externally.
And it is that, to tell the truth, the brand is part of the most daily habits of a large number of consumers, especially in what refers to the millennials and centennialsthe two audiences that, for years, have become the target audience of various industries.
Customer reveals how much he spent at Starbucks in just one year
Starbucks customers are in large numbers and in various parts of the world. In fact, data from Profeco reveal that the 85 percent of Mexicans drink one to three cups a day and it is men who consume more: 3 cups compared to two cups that women drink.
Of course, Starbucks remains one of the leading companies in the sale of coffee, which is why it has earned the preference of customers, both those who attend occasionally and those who have been going to a coffee shop for several years. systematically.
Starting from this premise, a consumer of the brand revealed, through his TikTok account, how much he spent in all of 2022 going to Starbucks. “Liam”, as he calls himself, reveals that:
“I went to Starbucks 653 times. I had 11,060 (points) and if you know anything about Starbucks that’s 2 (points) for every dollar you spent. So, I spent $5,000 (almost 90,000 Mexican pesos) at Starbucks last year.”counted.
@liamsayywhaat Does someone need to stop me?? #fyp #foryou #starbucks #starbuckswrapped
Let’s not forget that TikTok is, today, the quintessential social network for young people, especially the so-called Generation Z; a highly powerful interaction tool that has even begun to be banned in some countries (United States, European Union, to name a few).
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