H&M Not only is it a firm faithful to the trends of the moment, but it knows what to wear and what not in the world of lifestyle. With an unstoppable professional career and a growing fame, it should come as no surprise that the giant low-cost have chosen singer Natalia Lacunza to present us with the news of the firm.
Under the name of Crush by Natalia Lacunza, H&M wants to prepare us to live a musical show in augmented reality. This new collection is accompanied by a unique augmented reality experience, in which one can listen to Natalia’s new single, interact with her and discover the new collection.
Inspired by the club culture of the 2000’s (also known as the Y2K style), the bold colors and graphic elements create unique looks that transport us to that time, 20 years ago.
Long, five-pocket trousers in stretch cotton twill. High-waisted model with a button zip fastening and wide straight legs.
The star pattern of the collection
With the 2000s as the only influence, the checkerboard print is presented with an asymmetrical touch, creating a unique effect. We know that this print is one of the favorites of the season, and H&M wants to delight us with endless proposals so that following trends does not become a problem.
Asymmetric cropped top in soft satin with spaghetti straps and gathered back.
Short knit dress. Fitted model with spaghetti straps, crossed at the back.
Note: some of the links posted here are from affiliates. Despite this, none of the articles mentioned have been proposed either by the brands or by the stores, their introduction being a unique decision of the team of editors.
Photos | H&M