- Cristiano Ronaldo has joined the Binance team to promote the Web3 ecosystem through global campaigns associated with NFTs.
- The association between Binance and Cristiano Ronaldo, in addition to being for multiple years, is exclusive.
The multi-year partnership aims to introduce football fans to the Web3 ecosystem through global campaigns associated with NFTs.
More and more artists and athletes decide to explore the NFT market to offer a superior experience to their fans, demonstrating the potential of the technology, but, beyond that, we are talking about Cristiano Ronaldo, the world soccer superstar who has built a platform of followers second to none.
In fact, Changpeng Zhao, CEO of Binance, explained that Ronaldo “has amassed one of the most dedicated fan bases in the world through his authenticity, talent, and charity work.”
Exclusive partnership between the two parties
LThe association between Binance and Cristiano Ronaldo, in addition to being for multiple years, is exclusive. In other words, any incursion by Ronaldo into the NFT ecosystem will be done exclusively by Binance.
What are the plans? According to the announcement of the crypto exchange, work will be done to create a series of NFT collections for sale on Binance’s own platform. The first will arrive at the end of the year.
According to Zhao, Binance is excited to provide Ronaldo fans with “exclusive staking opportunities to connect with Ronaldo” given that they will own pieces of NFT collections.
Likewise, Ronaldo explained that his relationship with his fans is extremely important. It is because of that “The idea of bringing unprecedented experiences and access through this NFT platform is something I wanted to be a part of.”
What is an NFT?
The new partnership between Cristiano Ronaldo and Binance means that many users with little or no knowledge about the NFT ecosystem will join the market. Therefore, it never hurts to remember what NFTs are.
An NFT refers to a non-fungible token, this means that it is unique. That is, an NFT is a unique digital asset that cannot be changed or exchanged for another of the same value. An NFT can be represented by an image such as a work of art but it can also be music or any other digital asset.
In general, NFTs have had a number of significant uses, from works of art to collectibles in video games. But what does Cristiano Ronaldo and his fans have to do with NFTs?
Through NFTs, a closer relationship is established between the artist, or athlete in this case, with their fans. Basically it is like having under your ownership a sweatshirt that is verifiable by everyone that it was used by Cristiano Ronaldo. Only, better yet, the verification is in the Blockchain so no one will ever question the ownership of this asset.
Precisely here lies Cristiano Ronaldo’s interest in exploring this emerging ecosystem. And of course it’s a huge boost for Binance that he’s using his platform to do that.
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