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Dr. Martens were created in 1945 by the German Doctor Klaus Martens.
Initially, Dr. Martens footwear was positioned as a brand specially designed for the working class.
On February 16, 2022, Dr. Martens officially withdrew from the national territory.
Within the current context, advertising has begun to transform, this is largely due to the growth of digital conversation, a tool that has managed to greatly transform the way in which projects designed for positioning are carried out, such is the case of a video that has begun to be choral, because it shows how an advertisement is done for Dr. Martens.
Currently, companies have been forced to improve their presence within the digital environment, so much so that currently, if cheese is intended to obtain optimal results, brands should consider investing 30 to 50 percent in these types of strategies; however, it has been warned that the minimum investment within these strategies can be between 2 percent and 5 percent, although it has indicated that this process could take much longer.
However, it is thanks to the digital conversation that pepper can be increased within the network, thanks to aspects such as organic conversation, because it is thanks to a community that already exceeds 4 thousand 950 million Internet usersthat companies are smuggling great growth opportunities without investing large sums of money, since it is the same consumers who position the brands through “word of mouth”.
Creative video shows how an ad is made for Dr. Martens
Dr. Martens is a British shoe brand, which has been characterized by its exclusive air suspension, characterized by air-cushioned flowers, footwear developed by the German doctor Klaus Martens, this in 1945 and which became especially popular among young people belonging to the skinhead and punk culture of the timeWell, its model of boots began as footwear designed for the working class, and today it is an icon of the counterculture in a large part of the world.
Despite the great success that the brand has had within the popular counterculture, it decided to officially withdraw from the national market on February 16, 2022, Well, it was announced on social networks that there will be no presence on the brand’s website in Mexico either.
Dr. Martens leaves Mexico. 😞https://t.co/HlwPE6iAQg pic.twitter.com/z2y97IklIC
— *ѧ (@iisdraa) February 16, 2022
However, in the last hours, within the social network, a short video has begun to go viral in which you can see How is it that an advertisement is made for Dr. martens, Well, the photographer in charge of bringing the strategy to life shows a bit of the creative process that taking a photograph represents.
For hundreds of people, achieving positioning within the network can become a problematic job, since the digital community is usually quite active, which means that certain publications can go unnoticed quickly, therefore, one of the best , strategies that creatives have, is to generate abused content in the creative process involved in creating a piece, be it photography, art, a job or the process of recording a video.
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