The tortilla is the food supplement of more than 90 percent of the Mexican population.
Every year the per capita intake is 75 kilograms.
In Mexico, there are more than 110,000 tortillerías.
The creativity and ingenuity of people is what you are gaining when it comes to selling a product or service to your customers. This is the case of a new tortilla created by a Mexican artist with the image of the considered singer of the moment, Peso Pluma.
For the Mexican, the tortilla is one of their basic foods and it has a great weight in their diet. According to estimates, the country is the main consumer of tortillas in the world, which constitutes the food supplement of more than 90 percent of its population. So each year the per capita intake is 75 kilograms.
That is why, as a relevant food in the Mexican diet, throughout the territory, there are various businesses that generate and sell them. According to the INEGI’s 2019 National Statistical Directory of Economic Units (DENUE), there are more than 110,000 tortilla shops in the country.
Tortilla with the image of Featherweight
In recent months, the name of Featherweight has been positioned in the entertainment industry in Mexico, and this is reflected in the actions that people are carrying out around this public figure.
This is the case of a person who created the tortilla with the printed image of the regional music singer and who in recent days has climbed the lists of the most popular songs and artists in the world.
The creative food was shared in a video on the Instagram social network, where it is shown how an artist recreated a simple corn tortilla with the image of the 23-year-old singer, who went viral this weekend for his participation in the Coachella Festival. .
The artist who identifies himself as Rob The Original explained how the process was to bring the face of the famous singer to a tortilla, where he uses a wood engraver and with a technique.
“Who wants a featherweight cue”, reads the description of the video, which already has 110,000 reactions and various comments.
With this creation, which shows one of the most consumed foods in the country, the artist managed to demonstrate his talent and creativity and promote the Mexican singer.
In the current market there are already various tortillas that have the images of celebrities engraved, as an example, a tortilla shop that markets the food with the figure of the Mexican influencer Karely Ruiz.
This product went viral thanks to a couple of videos posted on TikTok, which showed the initiative of said business and which, as expected, attracted considerable attention on the Internet.
Or also, it happens with a tortilla shop that opted for creativity to create its own differentiator and “designed” its own Mickey Mouse tortillas. These Mickey Mouse tortillas were supposedly only intended for Children’s Day, but according to the content creator who uploaded the video, now they will always sell them, since they have managed to register positive results.
And this is how creativity is the primary characteristic that a brand must have to sell its products much more, since consumers are looking for innovation.
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