- Index hide
Product Cow, Dog or Star, are determined in the analysis of the products of each company.
Cow, Dog or Star product, are generated through the research structure and positioning of each of the products launched by the companies.
The companies are determined by the results of the study of the Cow, Dog or Star Product, to know their strength in the market.
The analysis based on the structure of the Marketing concepts helps companies and businesses to strengthen their products in the market.although on many occasions the items must be withdrawn due to the lack of impact among customers, because by not catching them they stop consuming it, so they lose strength to the point of having to disappear.
One of the concepts most used by companies is that of Cow, Dog or Star product, with which they analyze each of the behaviors of your product at the points of sale where they are distributed to meet the needs of each consumer.
Cow Product: This concept is determined by its low and high growth in market share, since it is a business area that will serve to generate the cash necessary to create new stars in products and services.
Product Dog: This does not have a growth and its participation in the market is very low; Its business areas have very little profitability or even negativity, so companies are advised to get rid of it where possible.
Flagship product: This is the star that every company wants to apply to its products, since it has great growth and market share and with this it is recommended to promote said business area to a maximum level until the market is strengthened and becomes a cow .
To understand these topics in more depth, we will leave you with a series of examples so that you can apply each of the topics in your products and achieve the desired objective in each of your businesses and apply it in companies.
One of the examples for the cow product is the soft drink Coca-Cola, because despite its high caloric content, everyone consumes the drink and in the market the American company has a high demandeven the country that consumes it the most is Mexico, followed by the United States, while one of the star products is Coca-Cola Zero, since it is just beginning to be liked among consumers and finally the dog product is Coca-Cola Light which does not have large sales increases for the company.
This is how these concepts of Cow, Dog or Star Producthelp you analyze each of the products to improve the sales of companies, which are constantly innovating to improve the quality of their services.