In a world that is increasingly globalized, the trade local stands out as a sustainable and favorable alternative for the country’s economy, as it plays a fundamental role in the social development of a community. By supporting local businesses, income and employment are generated in the region, which in turn helps reduce reliance on large foreign retail chains. In addition, the diversity of products and services is encouraged and cultural identity is preserved, promoting greater social interaction among the residents of a community.
Graphic of the day: Countries where they support local commerce the most
Normally in each country, consumers are asked to buy local and regional products in order to maintain and develop the economy, in addition to contributing in some way to the environment.
According to data from the macro survey carried out by Statista Consumer Insights, when it comes to buying food, choosing national products is one of the most important criteria for almost half of Austrian consumers, while Germans with 38 percent also pay quite a lot of attention to this. Likewise, nearly three out of every ten interviewees in Spain state that national products are one of the most important aspects when buying food.
Less important are attached to the products of local farmers, ranchers or fishermen, for example, residents of the United Kingdom and the United States, since there, only around 13 percent and 11 percent of respondents, respectively, said support local business.
In Latin America, the percentages vary slightly, with 23 percent of Brazilians prioritizing the consumption of regional foods, 21 percent of Mexicans, 16 percent of Argentines, and 15 percent of Chileans.
If we focus on Mexico, in terms of product preferences, in 2022 the most popular consumer brand among Mexican consumers was Coca Cola with more than 1.1 billion Consumer Reach Points (CRPs). While food and beverage brands Bimbo and lala they followed in the ranking with less than half that score. By household penetration rate, Grupo Bimbo surpassed Coca-Cola since more than 99 percent of households bought products from said Mexican company in 2020, and almost 98 percent bought brand beverages Coca Cola At least once a year.