Beer is the favorite alcoholic beverage in the Mexican market.
Corona has come to proclaim itself as the most valuable Mexican company by brand value.
Employees are the ones who can get to give the best publicity to a company.
A Corona truck has chosen to reward some workers with beers who helped them forward after getting stuck in traffic.
Today we can find countless brands that focus on offering all kinds of beverages to consumers around the world; however, Mexicans have shown a particular weakness for a very specific and competitive alcoholic beverage: beer.
According to information from the study by the National Institute of Statistics, Geography and Informatics (INEGI), together with Statista, in the value of sales of alcoholic beverages produced in Mexico by type of beverageduring 2020, beer was proclaimed as the favorite bet of this market, by attaching income of 185 thousand 375 million Mexican pesos; while in second place was tequila, with 44 thousand 637 million pesos; and in third place other beverages distilled from agave, with 5 thousand 93 million pesos.
considering the Mexican favoritism for beer, there are some companies that have managed to position themselves as the strongest in the country with the sale of this star product. Among them, the Brand Finance study shows that among the The most valuable Mexican brands of 2021, by brand value, are Corona (in the first place), registering 5 thousand 82 million dollars; Victory in fourth, with 4 billion dollars; and Modelo in fifth, with 3.37 billion dollars, among other well-known companies such as Claro, Pemex, Telcel, etc.
To transport beers around Mexico and the world, certain logistics processes are required, where numerous trucks are constantly in charge of taking these products from point A to point B in order to offer consumers a wide variety of points of sale where they can find these products of different brands; however, inconsistencies can sometimes occur unexpectedly, which can delay the delivery time from suppliers to retail stores or small businesses.
On this occasion, a user has shown his case where a Corona beer truck was carrying excess weight and got stuck on a steep incline, causing traffic and an extension in your delivery time; however, some altruistic workers chose to help the truck that was stuck, who were later awarded.
@the_number_1 Reply to @luismarino9 ♬ original sound – Danuky Vr
@the_number_1♬ Originalton – Ped
Given this action by the Corona beer truck, users have made these videos viral and even made all kinds of comments that praise the brand, such as “never have so many drunks given me tenderness together”, “like children with their sweets”“the happiness of man in all its splendor”, “goes for commercial”, “excellent reward”, “What a good story of suspense, pride, camaraderie, the rose of Guadalupe and a happy ending”among other thoughts that exalt this initiative by workers and laborers.
The power of social networks it has served for brands to segment and position their marketing strategies before their respective prospects, as well as function as a branding tool to demonstrate their corporate culture around the world; however, the viralization of content has also proven to be an efficient unpaid advertising strategyworthy of any other advertising campaign, just as it was on this occasion that even users recognized this action by Corona as worthy advertising.
If Internet users have shown anything over time, it is that seeing the employees of their favorite brands in all kinds of situations is shown as a strong opportunity to make viral content, even if they were not trying to achieve this merit.
Such was the case of those Rappi delivery men who bet on “fighting” in a comical way, first calling the attention of Internet users to find out the reason for said conflict and who later found out that it was part of a simple leisure time. , but managing to position itself before the eyes of millions of Internet users.
@barrybarroso #ubereats #food #uber #delivery #delivery man ♬ original sound – prodbeforefx
A “simple” action by a brand’s employees can become the best unpaid publicity for it.
Now read:
“Tomorrowland or Hogwarts?”; surprise festival with ticket design
Hail from CDMX causes Soriana structure to collapse
Chart of the Day: Technology Adoption Is Accelerating