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FIFA will “investigate” Salt Bae’s banned appearance in Qatar final
FIFA is investigating the prohibited appearance of Salt Bae in the Qatar final, in an event that drew attention due to the impact that the event generated on networks.
YouGov has estimates of why FIFA is sued by audiences and reputation is common in their preferences for the World Cup match.
Salt Bae appeared in the final in Qatar and the fact became a terrible precedent for the World Cup event, questioning the reputation of the event organized by FIFA and the trophy it delivers, by allowing a cook to touch a metal, which has a rigorous control of who can hold it
This fact, related to the reputation of a brand that does business in sports, contrasts with the reasons why FIFA is followed in its World Cup events, which is that 48 percent of the interviewees by YouGov considered that they watched the events because they liked to watch the events. Another 34 percent said they were doing it to see popular players compete, while 27 percent thought it was an important event to watch. The figures reveal the positive status of the reputation of a World Cup event and that is an antecedent of how important it is for brands to understand the market.
There is no doubt that there are very clear precedents for how a sporting event has to be managed and the appearance of a famous chef on the pitch, during a World Cup final, already has its consequences.
A cook carrying a FIFA trophy
Nobody expected to see a cook carry the FIFA trophy, in the Qatar match in which Argentina won against France, with a score that was questioned on social networks, due to the disadvantage with which they were measured and that left France without The throphy.
Added to this controversy is the appearance of Salt Bae, a meat cook who became popular for throwing salt on the pieces of protein, flexing his arm to give an unusual appearance of falling that drew attention in networks and has made him a personality. so popular that the cost of going to the restaurants that he has opened with his name continues to be a documented experience on social networks.
After the incident on the pitch in Qatar, information published by ESPN He explained that FIFA apparently investigates internally who allowed the cook to enter the field to carry the trophy that the organization gives to the winning team of their event.
The chef’s relationship with the FIFA president, Gianni Infantinois widely known and even criticized on social networks, after the appearance of the meat cook in the middle of the World Cup, breaking with the protocol with which they try to sell the reputation of a metal, ensuring that it can only be touched by selected winners, heads of State and FIFA authorities.
“Following a review, FIFA has been establishing how people improperly gained access to the pitch after the closing ceremony at the Lusail Stadium on December 18. Appropriate internal measures will be taken”, he cites information that has been released by the now controversial Federation.
This is not the first time that an organization that does sports business has been questioned. We have previously seen strong criticism from tennis players like Serena Williams against the ATP, assuring that sanctions committed by men are not measured with the same yardstick as they are against actions carried out by women on the court, such as breaking a tennis racket in full swing. court.
The sports market has international organizations that have profited from the sport and the measures they implement either with a controversial score rating, as happened in the game of France against Argentina in Qatar, unfairly punishing women against men in an event tennis or allowing a cook to carry a World Cup trophy.
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