If you have an online store, you will know that there is a battle to fight: cart abandonment on your website. In fact, four out of five online shoppers leave their purchases half done. It is a fairly common universal problem. We already know that, but what matters is doing something about it.
The solution is to optimize the payment process of your e-commerce. That’s how it is. If your checkout process is not smooth and secure, they will abandon it. It should be as simple as possible. Without complications. Therefore, it is urgent to improve the way your customers pay in your online store.
But where to start? The first thing is to use a world-class company that is an expert in online payment methods. PayPal has more than 400 million users who can shop safely at millions of online stores in Mexico and around the world.
To learn more about PayPal solutions we recommend you see the ebook Optimize your conversion rate with your payment system. What is the conversion rate? It is an indicator that shows the number of people who entered your website and the number of users who became customers. Well, there is a harsh reality that all online stores in the world face: 80% of visitors leave before buying.
The e-commerce that are successful are those that satisfy the growing demands of customers, especially at checkout. Therefore, the priority should be to optimize the payment process so that you do not lose customers and sales. So, are you ready to make small adjustments that can boost visitor-to-customer conversions by up to 35%?
Any e-commerce has an average of 39 potential areas to improve the payment process. So, get to work to create a seamless experience that increases sales by putting into practice the five tips that PayPal has for you and your business to increase your conversions!
1. Get to the point at checkout
In the digital world, expectations grow and evolve; and customers want fewer clicks and less friction. The faster and more perfect the payment is in your online store, the users will return continuously. Otherwise there will be a lot of half-selling. Where to start? Eliminate registrations and forced account creation from your website, avoid unnecessary forms, speed up transactions and reduce clicks. In all this PayPal helps you.
2. Make your customers feel secure when paying
Building trust is the most important thing in your online business. Therefore, it is necessary to implement online payment security solutions. We recommend that you do the following to make your visitors feel more secure when paying: Increase your credibility through a trusted company like PayPal that helps you take advantage of anti-fraud prevention. PayPal continuously monitors all transactions to detect fraud, phishing, and other scams.
3. Be transparent with your clients
Online shoppers expect you to provide everything related to cost and shipping times before purchasing. No unexpected commissions and unknown delivery dates. If you take care of the two previous aspects, you will reduce cart abandonment. Don’t forget to be clear with the prices. You must inform about commissions and taxes, as well as make your return policy very clear.
4. Offer them more ways to pay
The most attractive online stores are those that offer various payment options. Doing so increases the chances of attracting more online shoppers and generating conversions from visitors to customers. Get smiles and satisfaction from your users by offering them their preferred payment method: Credit and debit cards, online payment platforms such as PayPal, interest-free month schemes, alternative payment methods, local and global payment methods, etc. All these options are possible in one place with PayPal.
5. Don’t exclude anyone when retargeting
Retargeting is a powerful tool to drive conversions and increase customer loyalty. Why? Because you can use retargeting to remind users via email about abandoned items in their cart. In addition, with advertising you can capture the attention of visitors who left their purchases half done; and motivate them to make a purchase with incentives. For example: free shipping and returns, discounts and exclusive offers.
Merchants around the world are using PayPal Checkout to convert more visitors into customers by streamlining your online store checkout process. Having an ally like PayPal to process payments can help you make more sales. Discover more about security and protection for your business and your customers in this ebook.