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Bodega Aurrerá is one of the most powerful brands in Mexican retail, becoming the Walmart business unit that generates the most sales for the company in the country.
Going to the supermarket with an ecological bag has led the consumer to get all kinds of ideas, from a sack bag to used cardboard boxes.
Bodega Aurrerá is one of the brands with the greatest influence on the market, so stopping a consumer who came with their ecological sack bag is a terrible benchmark for the brand.
An sack, bag has gotten a consumer who made his purchases in a sustainable way in Aurrerá into trouble, his idea of using it as ecologic bag got out of control, because the idea ended with his arrest at the exit of the store.
The sustainable consumption that has triggered practices such as going to the supermarket with a ecologic bag alternatives to plastic, this has been due to creativity in the consumer, for the use of all kinds of accessories with which they seek to have responsible consumption, whether carrying their purchases in used cardboard boxes or sacks, the alternatives are varied , only that in some cases, as happened with Aurrera Winerythe situation got out of control.
An ecological bag ended the worst experience at Bodega Aurrerá
Erik The Dreamer has explained in a post through his Twitter account that his idea of helping the planet by avoiding contamination with single-use bags ended with the worst shopping experience, when he decided to store his purchases made at Bodega Aurrerá in a sack bag.
The innocent idea to help the world ended badly when the man ended up keeping the products in his bag, only saving the planet from single-use bags led him to be arrested at the Bodega Aurrerá exit.
“It turns out that because I carried a sack bag, they stopped me when I left, they checked my ticket, which is prohibited by Profeco, and they checked the contents of my bag. You have a thousand cameras taking care of us and those who do steal do not catch them”, lamented the consumer, who said goodbye to the brand.
Hi Erik! We are very sorry for your experience, please write us via DM and we will gladly help you. We stay tuned!
– Bodega Aurrera (@BodegaAurrera) April 15, 2022
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, for which Merca2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.
The fact is a terrible precedent for the store, especially when this is the most dominant in the Mexican market, not only because of the sales that Walmart represents, but also because of the number of stores it has in the country.
Although the review of suspicious consumers at the exit of the stores is a controversial practice, it has become one of the few measures to contain the balemen of which these stores are victims, although in some cases it ends in terrible experiences where the Brands demonstrate the way they act.
A case that we reported and that criminalized a consumer occurred in the Zara store located in Madero within the Historic Center of Mexico City. On that occasion, we announced that surveillance of that location stopped a woman leaving the store and at that moment the act became a very bad reference of how brands end up getting involved in terrible cases that violate consumers.
As we disclosed in said story, those responsible for the store even pointed to the consumer’s purchase ticket, warning that it was a “thief.”
The fact was not wasted and became a case of great value to understand what is worth understanding in the way a point of sale operates today, especially in terms of security.
The bad practices inside the stores are cases that today force us to understand what practices can be adopted to achieve better exercises of interaction with the consumer.
In this case, a very important exercise is evident and it is the one that has to do with the way in which brands end up getting involved with the consumer.
What is a very important fact to take into account in these exercises is that it becomes very valuable to define what helps a good consumer ecosystem, from the security practices carried out by stores, to the experience that consumers are willing to consumers to live in them, such as the fact of limiting in the new stores, the entry to only registered users within the digital platforms of these brands.