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Inclusive marketing is one that is based on diversity, that is, it raises awareness among different audiences of different origins.
Inclusive Marketing can help your brand or products to position it in a better market sector through strategies applied with this concept.
Inclusive Marketing is one that includes diversity in its brands and products in order to achieve a greater positioning in the market in order to catch each of their clients to achieve their desired objectives through the creation of brand messages and advertising.
Inside the hall panel with the theme of Inclusive Marketing was attended by Quique Galdeano from Escandala, Silke Lubzik from Cambiando Modelos, Soledad Bravo from m&m and Lizzeth Torrijos from La Moderna, who gave their point of view about these concepts where gender diversity greatly influences.
To start on this topic, Soledad Bravo from m&m spoke to us about the importance of marketing to overcome challenges through inclusion, to differentiate our product to know how to use it in order to achieve great challenges through its launches.
“Everyone within Inclusive Marketing, we have several biases that make us have certain preferences or antitheses on certain topics, it is important that when we do marketing we do it in a conscious way because with this topic we are going to define that in each of the steps such as the selection of the production house, the wardrobe and everything we are going to have for a brand is truly representative”, said Soledad Bravo.
In addition Silke Lubzik President & Founder of Changing Models comented during the hall panel that inclusive Marketing takes human diversity into account based on the way we deal with our consumer beyond their preferences.
“Let’s take human diversity into account, as we speak to our consumers beyond their preferences, the most important thing is that we are people,” said Silke Lubzik, President & Founder of Changing Models.
On the other hand, Quique Galdeano from Escandala highlighted the policies of inclusion in Marketing where companies really show this type of strategy through their products.
“There are inclusion policies for companies that truly demonstrate whether they are with inclusion or the cause,” he commented. Quique Galdeano – Scandal
Lastly, the Inclusive marketing also uses leadership within its strategies where it covers the corporate culture and the personnel of the companies in order to improve their quality of services through its structure based on this concept of Marketing.