- Index hide
The word Barbie has not ceased to be the protagonist in an endless number of brands that seek to join the pink trend.
He hashtag of the movie #BarbieTheMovie generated 7.5 million interactions the first day of the trailer’s release.
In recent months it has resumed ‘barbiecore’ a fashion trend that consists of emulating the looks of the doll in real life.
On the opening day of the Barbie movie glasses and popcorn flew, causing the anger of hundreds of spectators who were looking to have one of the collectibles from the film most anticipated this summer. Dozens of complaints flood social networks, a situation that has not been clarified either by cinemas or by Profeco. But the outrage escalated not only when users They detected the resale in Mercado Libre but when they realized that the photos were taken inside the warehouse of one of the cinemas and with a price that tripled.
Barbie’s glasses They can cost up to a thousand pesos in resalewhile the palomeras oscillate 700 pesos, ‘crazy’, point out users of social networks.
Opening day of the Barbie movie and her glasses or popcorn are not available. And it turns out that in the free market there are original glasses from the cinemas, with photos taken inside the winery, at a price that triples its original advertised price.@Cinepolis @profeco pic.twitter.com/PmiOkJI2Ju
— Moises Serrato (@MoisesSerrato11) July 20, 2023
The Cinemex dovecote that pretends to be the packaging of this famous doll, caused a sensation since its presentation, however many were left wanting to have it less than 24 hours after the premiere of the film. and although in the resale the price fluctuates almost 700 pesosin Cinemex the cost was 339 pesos with 2 large soft drinks.
Thank you @Cinemex @SupportCinemex pabellon Del Valle they sold the popcorn to only 3 people, each one buying more than 10 and now they are already for resale, I demand and want a solution because it took hours to form @profeco pic.twitter.com/pTWZgMv1zv
— Jury Roo (@Roooletta) July 20, 2023
And it is that dozens of viewers point out that since they enter the cinemaemployees warn that all Barbie collectibles are sold out.
Cinepolis VIP Miyana a scam, since before they opened they said that yesterday in a pre-sale they sold all the glasses @profeco we need your attention pic.twitter.com/11tRodscd4
— Vianney Berrios (@BerriosVianney) July 20, 2023
It seems that the strategies marketing from Barbie continue to do their thing by continuing to cause brands and people to not stop thinking in pink. And it is that consumer desire to own one of these collectibles is on the rise.
Understanding the needs and desires of the consumer is essential to develop effective strategies and to establish meaningful connections with the target audience, as has been demonstrated by the ‘Barbie’ brand.