The government of Mexico is in a very delicate moment in its institutional image, due to the severely negative impact caused by a statement.
The principles of a communication to make it successful are based on basic elements such as knowing what you want to communicate and adapting it to the line of your company.
The trend unleashed by the statement has demonstrated the power of a simple document, as it is a true reflection of the company or institution that publishes it, such as the Mexican government.
A release has been enough to strip the public relations strategy that prevails in the government when it comes to responding to international controversies involving the nation brand of Mexico., which is 651 billion dollars, according to an estimate to 2021 of Brand Finance.
This week it went up in networks that in the European Parliament the delicate subject of the murders of journalists that is registered in this country and that has been in six-year terms as one of the worst social phenomena, where freedom of the press and the security of professionals dedicated to information are violated.
The points that stand out in the document are the following, related to the response of the government of Mexicoafter being part of the agenda among MEPs for the murder of journalists:
It is unfortunate that they join like sheep in the reactionary and coup strategy of the corrupt group that opposes the fourth transformation.
Know, European deputies, that Mexico has ceased to be a land of conquest.
The State does not violate human rights as was the case with previous governments.
For the next one, get informed and read the resolutions well.
Evolve, leave your graft mania behind.
The reason why this statement has caused ridicule in networks against the Mexican government is that it is a document that fails in style, data used and the sense for which it was published.
A good press release, as explained Luis Alberto Gonzalez on Press Releases 101: A Guide to Writing Effective Press Releasespart of understanding that it is a document that requires skills and knowledge, to be able to create a complete message and to be able to express it in the correct way.
González helps those who are inexperienced in writing press releases, to answer questions such as what is preferred in a press release, what is it going to be published for: do you want to make an announcement, launch a call, for news, for publicity.
The argument of the author specializing in the writing of communications, contrasts brutally with the document released by the federal government and is a lousy stumble in public relations, because it involves the value of Mexico’s nation brand, it sets a lousy reputational precedent in the history of foreign relations in Mexico, fails in geopolitical matters, which is one of the most sensitive at the moment, due to the situation that is being experienced, on the one hand, by the international attention that has attracted the violence of which journalists are victims of on foot and secondly, due to the precedent that exists with the war in Ukraine, where Russia has intervened.
The truth is yes. I find it very unfortunate. I thought it was fake. But it seems to me, to put it mildly, undiplomatic; he could be energetic without being a pamphleteer. https://t.co/HciMqvXdSN
– Fernández Noroña (@fernandeznorona) March 11, 2022
Have you woken up yet? @m_ebrard?
– Oscar Balmen (@oscarbalmen) March 11, 2022
It’s amazing that someone approved this release for publication. AMAZING. pic.twitter.com/iO7Um18aVa
– Paulina Chavira (@apchavira) March 11, 2022
Let’s see European deputies: pic.twitter.com/0PDw2dXLht
– Nacho Lozano (@nacholozano) March 11, 2022
Good morning from a country in which the protocols of diplomacy were officially extinguished yesterday
🤢#SRE #European Parliament #Release
– Sandra Romandía Vega (@Sandra_Romandia) March 11, 2022
Opportunity to make amends in public relations
At this time, a good public relations agency is urgently needed for the federal government to resolve the controversy that a bad communication has generated, which completely breaks the type of communication that should be maintained, especially when the style of communication follows protocols, when It deals with official messages and more so when they are addressed to international entities.
Faced with these failures, an issue that we cannot lose sight of today has to do with the way in which communication is carried out and in this exercise, at least with the communiqué that has gone viral, it is failed in strategic communication, definition of message both in tone as in style; identification of problems and opportunities and ignorance of the impact that a bad communication has on the reputation of the nation brand.
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