In its annual color trends report, Shutterstock looks for those colors that have seen an increase in activity in the last year, appearing in more image downloads than ever before. By analyzing the hexadecimal color code data for each pixel, they identify the hues that will take precedence in the coming year. These are the colors that will tell the story of 2021 and appeal to universal audiences in visuals around the world according to Shutterstock.
Champagne Sailboat (# FAEBD7)
Can you see the sails unfolding on your personal recreational boat? After a year of rapid change, we would all like to transport ourselves to a place away from it all. Thanks to its natural, soft and organic appearance, the Champagne Velero color is a blank sheet that allows you to escape from reality. Use it for what you want (or need).
Fortuna Gold (# DAA520)
Fortuna is the Roman goddess of good luck. Its color is this warm and deep gold that represents the events of destiny and happy coincidences. Like the dappled sunlight at sunset or the autumn leaves that cover city streets, you can find this luscious yellow in the fleeting, sparkling moments of happiness and fortune in life.
Tide Green (# 2F4F4F)
Like sunrise, seasonal changes, and the earth’s rotation, the ocean’s tidal cycle is constant. The Verde Marea is a reminder that change is inevitable. This deep teal green features yellow and blue undertones, contributing to its dynamic power. The beauty of Verde Marea, which is both a dense tree canopy and a dark body of water, lies in its fluid nature.
The base color of Tide Green is bluish green, which turns this intense hue into a grayish hue of bluish green. Thanks to the fact that its roots are planted in the spectra of blue and green, this color has a complex series of complements. On the color wheel, its direct companion is another hybrid color: reddish orange. These colors work well in supersaturated schemes that mimic the blue-green of the ocean and the warm flashes of color of fish and coral reefs. It can also be used as a deep gray with an unmistakable character. Use it as a base for lighter, brighter palettes that feature your three companions, like ethereal lavender or modern sage green.