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Last year, total LEGO sales amounted to €7.44 billion.
The block brand is considered the most valuable in the entire toy industry market.
A well-known YouTube collector showed off the latest update to his city made from LEGO bricks. With this, the user’s loyalty to the brand shows the importance of satisfying the needs of customers and generating a deep bond.
The Danish brand, since its inception, has been a key player in the development of the toy industry and is currently considered one of the highest value brands in the market.
Collector shows off his amazing LEGO city
The user bricksie He has become one of the best known LEGO collectors. The user recently shared a video where he shows his entire collection, which includes sets from the different lines of the brand, highlighting the inclusion of the new ‘Sanctum Santorum’ inspired by the one seen during the Dr. Strange movies.
The collector, who has 270 thousand subscribers on his YouTube channelhas been able to capitalize on the fanaticism of a brand and has become a benchmark for the brand and for collectors on the internet.
In the video presented, it can be seen how the user explains the way in which he has shaped his city of blocks and the way in which he updates it with each new expansion of the brand.
This is the video where he shows part of his collection:
Collecting as a way of life
A Brand Finance study that shows which are the ten most valuable toy brands in the world, taking this 2022 as a reference, shows that LEGO It is among all these brands, the one that has the most value on the market, a fact that makes many of its characteristic sets and minifigures quite collectible.
In the same way, it is noteworthy that the work of other brands like Hot Wheels or Barbie help fuel this practice. The car firm, for example, with its more than 50 years, has managed to connect with its fans, becoming one of the most important in this area.
They have become one of the most important niches for collectors in the world, partly due to the new licenses that are achieved over the generations, highlighting the inclusion of products from Mario Kart, Star Wars and Fast and Furious. This same business strategy is followed by the LEGO brand with Marvel and Star Wars sets, among others.
To mention another example, cards from the game of Pokemon TCGturns out to be one of the best positioned in this branch.
Highlight the value of the first existing card of Charizardsince a copy of it was sold on March 4 by Heritage Auctions at 336 thousand dollars.
That said, some experts view buying and selling preserved toys as an excellent investment for the future.
According to what the collector of the Ancient Mexico Toy Museum, Roberto Shimizu, toys can be cconsidered as an investment by virtue of the fact that they are objects of a temporary value. Its subsequent price corresponds to the importance of each individual product taking into account different factors. Therefore, an element can become more expensive or cheaper as appropriate. With the explosion of social networks, some content creators take advantage of these means to share their collections.
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