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Coexistence Products are those that consumers buy regularly.
Supermarkets perform this type of classification to offer a better quality service to their customers.
Within the classification made by supermarkets there are also products of conviction and unsought products.
Surely on occasions you have wondered how products are classified in supermarketsWell, the reality is that any store must have this type of organization to offer a good quality service to each of its customers, because without a doubt, whenever people go shopping, the first thing they are going to buy are the items everyday use such as toilet paper, toothpaste, bath soap, among others.
To understand this topic in more depth, we are going to give you an explanation of the concepts of Coexistence Products and Comparison Productswhich are in the same place, but not in the same aisle and is that one of the things that we always look at when doing the pantry is to locate where each of the items that we are going to buy are.
Coexistence Products are those that consumers buy regularly and should never be needed in homes, since these have become the most important items in the life of every human being and although many choose the brand such as toilet paper or toothpaste, they will never lose their potential in the market due to its high purchase demand.
so that these coexistence products are constantly strengthening in the marketit is necessary for companies to carry out massive campaigns to alert their buyers of the existence of their articles in order to better position the brand through sales control of rivals that offer the same services.
On the other hand, Comparison products consist of the choice of your consumerssince these are going to be determined, in the product, flavor, color, price and quality, for example, there are various brands of Manchego cheeses, but one of the 15 that are in existence in the store is the most sold, due to the type of quality that it offers to its clients.
This kind of concept of Comparison products are widely used when buying a carbecause people are always going to look for the best to move around the city, which is going to be adapted to the needs of the driver in order to have a new car that meets the requirements of the consumer.
It is important to note that in order for companies to achieve a certain level of success their Comparison products, it is necessary for brands to first carry out a market study to know the needs of each of their clients when choosing this type of items with which they will have a greater reach in sales when making a launch to promote and disseminate their advertising.