Manufacturers and distributors have always tried to get consumers to buy their products.
At the beginning, the strategy was simple: they wanted customers to be satisfied with the items based on quality.
However, over time, these same manufacturers saw that with the arrival of competition this was no longer enough. They understood that the benefits that a product generates for a consumer are relative and that the choices often depend on how strong the links with their target audience are.
The limited editions aim precisely at that, to break into the gondolas, to alter what is established, to innovate beyond all
To understand the phenomenon of special editions, we can talk about four well-defined objectives: special editions seek a link or loyalty between the customer and the brand; they aim to give an image of innovation; try to “refresh” an existing image; or alter existing codes to gain attention.
The new golden can of Coca-Cola
The golden Coca-Cola can that the Atlanta brand launched in Argentina seeks the first objective: tell the client that you understand his passion and accompany him in the feeling.
In these cases, the limited editions look for this: to revitalize the relationship of the brands with their customers by rekindling “the flame of passion”, to resume the romance between the two with the idea of preventing it from weakening and everything from becoming routine.
With the conquest of the World Cup in Qatar by the Argentine National Team, and Coca-Cola being a sponsor of the Argentine Football Association and FIFA, the idea of creating a can tribute to the champions goes in that direction.
The gold-colored can seeks to recognize the winners from Qatar and is part of the “Magic of Believing” campaign.
In this way, it says Cokethe golden cans arrive to represent a recognition for the fans who always believed and supported Lionel Messi’s National Team in its search for the third FIFA Cup.
“Coca-Cola invites all Argentines to continue celebrating the Championship and the ‘Magic of Believing’ with the passion that characterizes us through a unique memory that they can treasure forever,” the company said in the statement about the launch of the special edition golden tin.
Now read:
“Nor given”; react to Adidas and Gucci loafers of 18 thousand pesos
“I need it”; Huichol art stormtrooper catches Star Wars fans
Marketer suddenly falls prey to his profession because of Carl’s Jr.