The community manager of Netflix has chosen to use the twitter crash in your favor to generate interaction with your users and position yourself in the digital conversation.
The community management It is a profession that is shown to be of vital importance today due to its high opportunity that it presents for companies in the world. ambit digitalsince they represent the first interaction between user/brand, managing to position its image, values, products and services in the eyes of Internet users, if the appropriate strategies are carried out.
To achieve a effective social media management It is not enough to make publications simply for wanting to keep the feed active, but these professionals must carry out some actions that achieve improve brand perception.
According to a survey conducted by SproutSocial where it shows the actions that positively and negatively affect a brand in social networks, 83 percent of users think that it is okay to answer questions, 68 percent positively receive that they intervene in conversations and 67 percent think that it is wrong to laugh at competitors, among other actions that are constantly carried out by this type of professionals in their respective communities that directly influence their image.
A few hours ago, users Twitter reported the social network crash for a short period of time internationally, making it impossible for Internet users to load their website, make comments and log in, among other inconsistencies; however, the community manager of Netflix has found a creative way to approach the situation and do a small ad promotion on one of his series.
I thought it was my internet đ©
â Pauline Aeneid. (@EneidaCabas) February 11, 2022
I didnât break Twitter, I swear. â
â Netflix Latin America (@NetflixLAT) February 11, 2022
you cruel man netflix pic.twitter.com/Ot9HwbaYwu
â Natalia Celeste âđ (@Naty87aaaj) February 11, 2022
Twitter has been restored. Already make the announcement đ„ș pic.twitter.com/jJyfpYPY8t
â ăąăȘăă (@IsLokian) February 11, 2022
This post where the Netflix community manager opted to take advantage of the fall of Twitter to create content managed to show itself as effective, since those users who were looking for the word Twitter in the search engine found said publication, in addition to the fact that Internet users received positively that it had adopted the situation that affected millions of people as something positive, and now they ask him to meet and the premiere date of his series.
The creativity in a community manager It is shown as an indispensable factor to achieve a high number of interactions in social networks, either with the use of tools, initiatives or decisions, as long as it takes into account the market that it seeks to target.
Whether to encourage interaction in networks or even as a follow-up to complaints, the presence of a community manager can achieve great changes in the perception of a brand.
An example of this was demonstrated some time ago by the professional from Little Caesars, who followed up with one on social networks due to a considerable deficiency in their service; however, he approached it in a creative way, managing to reduce the negative impact of the brand on consumer perception, in addition to generating some smiles among other users who came across his publication.
The creativity of a community manager is an indispensable factor in his community managementthus managing to improve their perception of users and improving their number of reactions in the digital world.
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