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TikTok, as of today, already has 1.7 million users worldwide.
Oxxo is the company with the largest number of branches for the collection of remittances in Mexico.
As part of his line of content, an OXXO employee decided to use his own clientele to record brand advertising and his initiative has surprised more than one Internet user.
Reality dictates that social networks are a great tool in terms of marketing and advertising, especially if we consider that the digital scene has grown considerably in recent years.
One of the examples of how social networks have a great effect in terms of advertising and marketing We can see it with Oxxo and the large number of employees who use their network accounts to publicize the various store promotions.
Now, let’s not leave aside the fact that Oxxo is one of the most popular brands today. At least, this is what the Bank of Mexico reveals, which, in February 2020, announced that the convenience store chain was the company with the largest number of branches for the collection of remittances in Mexico, with a total of 19,146 establishments. For its part, Farmacias Guadalajara was in second place, with less than one eighth of the number of Oxxo branches.
And it is that, in a certain way, this type of establishments have increasingly earned the preference of consumers, who now have a wide range of products and various services without the need to visit large supermarkets. In addition, it is worth highlighting the fact that, currently, through Oxxo you can even pay for services such as telephone, internet, make bank deposits and other similar services.
Clientele goes to OXXO and ends up recording brand advertising
Nowadays, when we talk about social networks as marketing strategies, TikTok comes to the fore, the Chinese platform that, since 2020, has positioned itself in one of the most competitive and volatile markets.
Only in 2021, the social network developed by ByteDance managed to exceed one billion users globally, a “trophy” that it achieved in five years since its foundation (in 2016).
As of today, TikTok is not only the favorite platform of the so-called “Generation Z”, but it is the most downloaded mobile application on both Android and iOS devices, according to what was recently reported by a Sensor Tower study.
On the other hand, in terms of marketing digital, we are talking about two essential platforms, TikTok and Instagram, as disclosed by The State of Influencer Marketing 2021Well, according to what is reported in said report, both spaces were the social networks where the influencers generated more income.
Now, as part of his content line, an OXXO cashier and, at the same time, Tiktoker, decided to change the game and let the clientele themselves record advertising for the brand.
@jhonnyups Working at night has its advantages and disadvantages, but watch this video of how these clients say the promos haha #oxxo #fyp #for you #johnnyups #night shift #zycba
As is well known, today we are talking about a window -the digital window- as an essential item on the agenda of brands, since, in the end, the number of Internet users is growing year after year and, with it, social networks are growing. in relevance and significance.
In this context, let us remember that we are immersed in an era in which content creators are a fundamental part of the consumption habits of the digital community.