A Didi Food delivery man has demonstrated how to improve customer service by following customer instructions.
The platforms of food delivery provided digital consumers with a new way to order dishes from their favorite restaurants from the comfort of their home, a fact that has caused them to constantly update their services to offer the best experience to their customers through different alternatives. These types of apps have achieved their constant growth over the years; according to data from Statistical where it shows the fast food market revenue through the internet worldwide, it is estimated that by 2024 these will reach profits of up to 96 million dollars in terms of delivery to the consumer through digital platforms.
Currently we can find a high variety of competition between the platforms that offer these delivery services, among them, Uber Eats, rappi, Didi food and even at the time, Without Apron, which have achieved an effective positioning in the Mexican consumer.
The success of these companies entails a lot of marketing work behind it, where we see discounts, recommendations, loyalty programs, prizes, influencer marketing campaigns and others; However, the service provided by workers on these platforms is essential for users to choose these brands again over their competition.
A bad customer experience by the applications, whether due to some inconsistency in the order by the restaurant or even by the delivery man himself, has a direct impact on the image of these brands and their services, so good customer service customer is of vital importance so that the consumer continues betting on trusting this type of company.
A user has shown her experience where she entrusted a delivery man from Didi food a somewhat unusual request, since she would have requested a plate of Sushi Roll from her girlfriend, for which she was asked to write a message to encourage her, a fact to which the result put an effective service to the customer. client by the worker, since “the detail was beautiful”.
No ma’, I sent him sushi from @sushiroll_mx to my girlfriend, for @DiDi_Mexico, and I asked them to write her a message to encourage her, and seriously, whoever did it, you have my eternal thanks. The detail was beautiful. pic.twitter.com/S3CgwL0nTX
— Mallen Soombin (@Mallenshit) January 16, 2022
Although this extra request to delivery man from Didi food A simple message written with a pen would have sufficed, the worker has shown a real interest in carrying out this “mission” in the best possible way, which can be seen in the creativity of the drawing, a fact that has managed to exalt the service of the company. brand before the consumer’s mind, showing the importance of carrying out a service effectively.
A effective customer service it is of vital importance to lead a brand towards prosperity. Although, this can be done through an effective execution in terms of our products or services, the treatment of workers towards customers It is of vital importance to the image of a company and can play a determining factor when they choose our brand over others or not.
An example of some employees who demonstrated knowing and carrying out effective customer service (outside their conventional services), is shown by the drivers of platforms such as Uber, who even receive thanks on social networks for the good treatment of their customers for the “ therapies” that they give during their trips, extra action to their services that manages to improve the impact of the brands in the perception of their clients.
“Small” actions by workers can be important factors in whether or not consumers choose our brands again.
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