Clevergreen is an initiative that, through the recycling, reduction and reuse of inputs in the production chain, commits to making Trust a sustainable company in 2040. We tell you everything!
in 2020 Trust presented Clevergreen, his initiative to help, from his place, to reduce the environmental damage produced by the consumer electronics industry. At the end of 2021, the company presented an action report to comment on how the initiative was progressing. In it, they committed to achieving a circular economy by 2040.
But what is a circular economy? It is an economic system where the raw material for the manufacture of new products is obtained entirely from recycled products. Thus, the dependence on new resources that are currently available is avoided.
What measures is the Trust taking to care for the environment?
But becoming a circular economy company is not simple. The first steps of the program Clevergreen from Trust They consisted of eliminating as much as possible plastic and cardboard from their products. Physical paper manuals were also eliminated, and digital versions were placed online. The use of PCV in the packaging of the products and the black plastic. As a result, in the first year of application of the program Clevergreen Trust managed to reduce the use of plastic for packaging by 37%.
In the case of products where it is not possible to eliminate the use of plastic and cardboard, the measure was taken to reduce the size of recycling. As a result, the transport space is also better used: more products enter the transfer units, fewer trips are made, less emissions of CO2.
Trust also made a commitment to launch a sustainable alternative for each category of products. For example, headphones THIAN, that are manufactured using 85% recycled plastic obtained from bottles PET. the briefcases Atlanta, Bologna and Sydney they also use a material derived from these bottles.
Speaking of materials, the packaging of Trust They are made up of cardboard boxes that use between 60% and 80% recycled materials. Replacing plastic hangers with cardboard and foam EVE by molded pulp dampers. These cardboard containers are made with materials from sustainably managed forests and recycled materials.
and to you… What do you think of this initiative?