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So far, almost three million tickets have been sold for the 2022 World Cup in Qatar.
According to a study by Liga MX, there are just over 90 million soccer fans in Mexico.
With an investment that exceeds 200 billion dollars, Qatar 2022 is presumed to be the most expensive in history.
A fan of the Panini album complained to the brand after finding a damaged stamp on its envelope and the company’s resolution left the fan himself surprised.
14 days left until the start of the Qatar 2022 World Cup, one of the most anticipated sporting events of the year and for which a total investment of 1,696 million dollars will be allocated for the tournament, according to data from the International Federation of Football Association (FIFA).
It is also a long-awaited show by football fans, after attendance at the stadiums was prohibited as a result of the pandemic and it is until this year that, once again, the same atmosphere is being experienced as knew.
data published by the UEFA, the governing body of football in Europereported until May of last year, a loss of 8,100 million euros as part of the impact generated by the presence of Covid-19.
On the Mexican side, Mikel Arriola, president of Liga MX, announced that the effects of the pandemic were strong for the tournament teams. According to what he stated in an interview with local media, Liga MX reported losses of up to 1.4 billion dollars, also revealing that each of the clubs lost up to 40 percent of their incomewhich in figures translates to 77 million dollars.
Now, on the other hand, information of Front Office Sports points out that, so far, some 220 billion dollars have been allocateda figure that makes Qatar the most expensive World Cup in history.
Claim Panini for damaged print and surprising solution
As the date of the opening whistle of the World Cup approaches, the furor and emotion are also on the rise, in addition to the fact that the collectors of the Panini stamp album are part of the euphoria that, every four years, is experienced by one of the events major sports.
Undoubtedly, the album of stamps is one of the most viral articles, since a significant number of fans today can share their experiences through social networks, from the exchange of “figurines”, to even claim for some product bug.
This is what has happened to a user on TikTok, who, inside one of his envelopes, found a damaged stamp and did not hesitate to claim Panini; what was not expected was, perhaps, the response of the brand, which, as can be seen in the video, managed to surprise the collector of the album.
@rodriferrer9 Now yes I LOVE YOU PANINIIIII
One fact to note is that, for collectors, the Panini album has become indispensable, a situation that, on many occasions, brands can take advantage of for the sake of positioning.
In fact, a study by Brand Finance reveals the ten most valuable brands for collectors, with LEGO being the most valuable on the market.
In short, ahead of the next World Cup, the presence of Panini among the fans is vital to live the experience of Qatar 2022.