In experiential marketing, creativity is a priority.
With these strategies it is necessary to impact and create emotions in the consumer.
The creation of memorable experiences is often based on new technologies.
This year the use of technology continues to increase worldwide, where brands are implementing these tools in order to improve the user experience. This is the case of a German circus that won over its customers by replacing wild animals with a hologram show.
Specialists point out that experiential marketing is a strategy or philosophy that consists of creating experiences to reach the customer in a creative and memorable way, managing to create emotional bonds between consumers and brands.
This type of marketing is based on “experiences” as its core, and it is that the product is not the center, nor the brand, nor its message: the center is the client, their perceptions and their emotions.
In this sense, according to the Semrush Blog, experiential marketing will have an impact on consumers, since the general population is anxious to be able to reintegrate into the world that they had to radically leave behind, giving way to an opportunity for brands and provide an unforgettable experience to consumers.
The proposal of the German circus
The entertainment offer of a circus in Germany is drawing the attention of customers and Internet users, since they are presenting a show of their wild animals, but this time recreated with a hologram.
The company, which is called Roncalli Circusfound the perfect way to continue to use wild animals in his presentations, so he uses 11 laser projectors to create the impressive holograms that perfectly mimic the movements of animals ranging from mighty elephants to a show of horses going at full speed. speed across the main stage.
It was possible to know that the multinational company Optoma is the one behind this technology that allows to generate “magic” live and show the beauty of these animals without the need to have them present outside their habitat.
After the circus show went viral, its spectators have increased, since more and more people visit this show, since only in 2018 they registered an entry of 600 thousand attendees.
The circus has discovered that this technology is currently its main attraction, but it also complements its show with tightrope walkers, trapeze artists and other artists who have accompanied this interactive show with the public since 1976.
Currently, there are many brands that are using immersive marketing or the experiences of this technology to improve what they present to customers, such as shows like “Monet & Friends” that can take works of art anywhere in the world. of this artist for people to know.
And this is how technology continues to be the best tool of all in the world, since there are more and more platforms, devices and systems that recreate an easier and more accessible path for us.
Now read:
WhatsApp shows application design for Android tablets
More than 50% of users have accounts with streaming ads, according to a study
Meta lowers prices of its virtual reality viewers