- Index hide
Together with Cinemex, Cinépolis has become two key brands in movie theaters.
Like Cinépolis, an element that has characterized the movie theater market has been the experience offered.
There are key reasons to generate foot traffic in the store and it is brand recognition.
Cinépolis lowered its ticket prices and the unusual action is part of a campaign that teaches us to encourage foot traffic to a store.
Given this expectation that they have to generate pedestrian traffic to a point of sale, there are resources that serve to understand the market and from this understanding it is even possible to measure the strength of the market. retail.
In it National Customer Foot Traffic Report HE I note what was the monthly growth of pedestrian traffic in stores and it was identified that by March 2022 this grew by 34 percent.
“The average monthly footfall in physical stores grew steadily during 2021, peaking in July, with an increase of almost 44 percent compared to January of that year. In January 2022, growth slowed to just 15 percent, but in March 2022 it recovered to more than 34 percent,” Statista explained exclusively to its subscribers.
Low prices at Cinépolis
The low prices in Cinépolis are a strategy of the chain with which this chain seeks to generate foot traffic to its branches with a campaign called Fiesta del Cine 2023.
As part of the activation, this chain will offer tickets to its rooms for 29 pesos to enter the traditional rooms; 49 pesos for the rooms 3D, MacroXE and room jrin addition to 69 pesos for the Platinum formats, VIP, 4DX, 4XD, IMAX, ScreenX, and Dolby Atmos.
The tapes that start with premiere for this activation are The mummies and the lost ring of Warner; Disconnected from Sony; Huesera of Cinépolis Distribution; Universal’s TAR; Maybe forever from the heart; Living on Cannibal and Station 14, alphaville.
As part of these estimates that precede the Film Festival, it was found that in the 2022 edition, of all the movie theaters that participated and included Cinemex, a traffic of two million 200 thousand people was achieved to said branches, so the normal level of attendance at said branches was increased by up to four times.
The recovery of movie theaters, encouraging greater demand for their services, has been preceded by activities such as those announced at the time by Cinemex, when as part of its post-pandemic strategy it announced the return of 107 complexes that were part of the normalization that it sought reach the mark after the pandemic that canceled attendance at these places.
The brand work carried out by firms in this segment is evident, where pedestrian traffic is crucial, since it represents the best source of income for these businesses, hence activations such as a “Party” become a business case for how to expand market revenue.
Given these references, it is important to consider what is worthwhile in the market and what is not, where it is definitive to understand an element and it is the one that has to do with influence and brand capacity, that is, the importance of an idea when it manages to innovate in any segment. It served the market of movie theaters to offer a party with low prices in a certain period in which the promotion lasts, for brands such as supermarkets, a very characteristic promotional and eventually sales resource are the new purchase formats such as Pick and Gowhich consist of orders that start online and end up being made in the store.
Now read: