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Chumel Torres has been acquiring greater influence in networks, which has also gained him more controversy in the content that he promotes through these platforms.
Mariana Rodríguez’s action is an important activation of how to use social networks today in the communication of personal brands.
Social media has become commonplace for political digital marketing, due to the power they have in triggering communication and influence.
Chumel Torres It is once again becoming a trend within social networks and it is all due to a comment that has been made about Mariana Rodriguez, the influencer and wife of Samuel García, current governor of Nuevo León.
Rodríguez has promoted the donation of hair to support children with cancer and has taken advantage of the fact to generate content on his social networks. The measure has also provoked all kinds of comments from women (known for starting with a makeup brand and basing much of its influence on it), especially those who have criticized her for resorting to this measure, as a way of generating sensitivity among his followers, for the political position he holds.
What is a fact is that these types of actions are generating a negative response when they are being promoted by influencers such as Torres, critically impacting not only the cause of New Leon politics, but also their profile as a media personality.
Mariana Rodríguez and a controversial haircut
Chumel Torres has promoted a unique haircut and the action has generated an interesting controversy in networks, which at the end of the day is a master class on how these platforms should be used.
The case fell into the hands of Torres, who promoted through Twitter the act documented by the wife of Samuel García, governor of Nuevo León.
What seemed like an anecdotal moment in the account of the person in charge of El Pulso de la República on YouTube, has become the worst publication he has made this weekend.
The action has become polarized because it is about promoting a political event, whose nature in networks is to unleash criticism, in fact, there are even clear recommendations to Community Managers, where it is advised not to comment on political issues.
From influencers such as Sin Censura, who accused of receiving payment for promoting Rodriguez as a campaign, to those who lamented Torres’ promotional tone of a political event, where his aberration to events related to President López Obrador is known.
Trending Topic number 19 of this year to serve you. pic.twitter.com/BFRfUtVcUL
– Chumel Torres (@ChumelTorres) October 25, 2021
How worm do you have to be to think that an empathic message is paid and part of a strategy.
Disgusting asses. https://t.co/HHSYR3Bfo3
– Chumel Torres (@ChumelTorres) October 24, 2021
The polarization that exists in social networks when dealing with political issues, forces a rethinking of what should be communicated and in which conversations it is not necessary to join.
Undoubtedly, very good examples have been patented before which we have to be attentive and not only that, we have to observe the importance of understanding the nature of social networks, where it is valid to communicate the day to day of personalities, it is the potential that have these platforms and that has even led to the consolidation of important personalities such as the Obama family, Donald Trump, who have become the most powerful personalities within social networks. President López Obrador himself consolidated a unique streaming concept where his morning lectures dictate the entire day’s agenda.
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