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The marketing of influencers It is worth 13.8 billion US dollars.
Mexico is the third country in Latin America with the highest number of influencers.
In Latin America, Brazil and Argentina are the countries with the highest number of influencers.
The term of influencer or content creator has become very popular in recent years around the world, but this label with which many identify continues to cause controversy. That is why the Mexican content creator José Manuel Torres Morales, better known as Chumel Torres, caused controversy on Twitter, after criticizing that most of the influencers They don’t have a college degree.
The term is not new to the world, and refers to people who have some credibility about of a topic and can popularize a business and increase its visibility on-line throught social media.
Given that definition, influencers have become a very popular figure on social networks, so the Marketing HUB study in 2020 detailed that Mexico is the third country in Latin America with the highest number of influencersabout 400 thousand, behind Brazil and Argentina.
So the global market value of marketing of influencers has more than doubled since 2019, standing at around US$13.8 billion as of 2021, according to a report by Influencer Marketing Hub.
Chumel Torres attacks again
This Thursday, the content creator caused controversy again on Twitter, where he launched himself against the influencers who do not have a college degree.
The publication of the creator of El Pulso de la República, deals with the topic of the news that emerged at the end of last month in China, where you read that they require the influencers have a university degree to talk about the topic or the content they share on social networks.
Uuuuu, ps I’m just going to stay. (True story). pic.twitter.com/KrSXOYhSIH
– Chumel Torres (@ChumelTorres) July 14, 2022
Before his tweet, Torres received strong criticism from the digital pulse, who commented:
“And you’re an engineer, so like a university student, it’s not true”, “here we demand it from deputies and senators, how many would be left?” or “to say churrochumeladas it is not necessary to embarrass a university”.
Let us remember that Chumel Torres, is originally from Chihuahua and studied mechanical engineering at the State Technological Institute. Also, the content creator who became important on social networks, especially on Twitter, where it has more than 3 million followers for talking about the government of President Andrés Manuel López Obrador.
Here we WILL DEMAND it from DEPUTIES AND SENATORS!!!
How many would be left?– Aracely Bustamante (@_AraBu_) July 14, 2022
Why, if the majority of people who represent the deputies do not have a title, what makes you believe that it should be a fundamental requirement to be one?
– Iturrey (@Tuitebrio) July 14, 2022
So if you consider yourself an influencer, I thought you were a “comedian”
— Hellboy (@Yokerr1) July 14, 2022
Well, it should be mandatory, “influencers” earning a lot of money for garbage content in many cases, that taxes are required and at least a university degree is not unreasonable, that they contribute something important to this society, not just garbage content!
– Sky (@Cielo30408857) July 14, 2022
This discussion about influencers It is not new, because in the world it is an industry that has been gaining fame, but where the majority of young people who dedicate themselves to it do so because it is popular. Data proven by a study conducted by Tapinfluence and Altimeter which detailed that 70 percent of the influencers They do it to make money. While 57.5 percent of them also stated that they are influencers to make an impact or bring about change.
Now read:
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