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The December festivities of 2022 left an economic spillover of more than 600 billion pesos, according to information from the Confederation of National Chambers of Commerce, Services and Tourism (CONCANACO).
Toilet paper, rotisserie chicken and Kirkland bacon are Costco’s top sellers, according to data from Consumer Reports.
In 2020, Costco was named the sixth most valuable retail brand in the world with a brand value of more than $28 billion, according to Statista data.
Just as La Comer was ahead with the pan de muerto in the middle of summer, Costco did not want to be left behind and began to release Christmas products in July. Ribbons, bows for gifts, crowns and an endless number of Christmas products are now within the reach of Mexican consumers.
But advancing a holiday is not a coincidence, it is a commercial strategy, whose objective is to advance the communication between brand-consumer.
Although there are months left before the arrival of Christmas, the advertising strategies are increasingly aimed at advancing consumption datesThat is why many supermarkets or department stores begin with their sale of Christmas products. Of course, the main objective is to place the products and achieve business objectives, in addition to the fact that the advance purchase allows the consumer to make use of schemes in installments.
Hold on Costco has already started placing Christmas things 🤶 🌲 😱 pic.twitter.com/Lbs25PEOne
— CC Alma (yes I am) 11 (@MMXXII2000) June 25, 2023
Bringing Christmas products forward is also due to the fact that brands seek to publicize their upcoming promotions in advance, especially since family reunions, gift exchanges, posadas and the arrival of the Three Kings represent for the Commerce, Services and Tourism sector one of the most important economic events of the year.
In 2020, Costco was named the 6th most valuable retail brand in the world with a brand value of more than $28 billion, according to Statista data.
Costco Wholesale is an international chain of self-service stores whose goal is to provide the best prices on quality products, this brand has branches in Latin America, Asia, Europe and Oceania, in countries such as: Mexico, Korea, Japan, Spain, United Kingdom, Australia, among others. It was in 1983 when the first Costco Wholesale store opened in the United States in Seattle, Washington.
Costco recently announced that will clamp down on all those people who walk into its stores and buy with memberships that are not theirs. Even Costco in a statement said: “We do not believe it is right for non-members to receive the same benefits and prices as those who are.” In addition, he highlighted that he has noticed a “greatest abuse” in the use of shared memberships since the self-checkout service took off.
With this, Costco joins the ideology of Netflix regarding stopping the sharing of memberships and subscriptions.