China has been controlling the areas that Beijing considers to influence society: video games, streaming, movies, series and more. Now, government agencies in that country have established a “code of conduct” for influencers.
After the criticism received by the platform of streaming China Tencent Video for changing the ending of Fight Club, several people began to speak about the censorship that this country usually applies to politically or culturally sensitive content. Now, China’s government agencies have established a “code of conduct” for the influencers. What is it about?
According to CNBC, apparently the influencers Chinese from now on will have to have a certain certificate that they can talk about complex or professional topics, such as law and medicine. In case you want to make content related to any of these topics, influencers they have to have ahighest professional level” (let’s call it a college degree) and be able to prove it on your live streams. The platform should review them later.
This measure was reported by the State Administration of Radio and Television of China and the Ministry of Culture and Tourism in a joint statement. In this way, the country continues Beijing’s efforts to clean up its popular sector of streamingwhich involves some of China’s largest companies (from Tencent Y Alibaba until ByteDanceowner of TikTok).
This new regulation is more than anything aimed at streamers who share their content with companies like Tencent either Alibaba. Why? In addition to being extremely popular in China, some influencers they came to sell products through these platforms and accumulated billions of dollars in a matter of hours.
Lately there are “experts” on any subject on any platform and their great influence on so many people can end up harming many others, since real data is not always communicated. For this reason, this restriction may seem like a good idea to many. However, this “code of conduct” for the influencers It is neither the first nor the last control imposed by China in recent months.
Recently, Chinese regulators banned children under the age of 16 from viewing content on streaming after 10 pm and buy virtual gifts for influencers. Regarding the latter, he also limited the gains that streamers you can get per day for donations from your viewers at 1,570 dollars.
On the other hand, streamers may not post content that undermines or distorts the leadership of the Chinese Communist Party or use technology deep fake with party or state leaders. That’s not all, nor can they show excessive food waste, or show off luxury items that demonstrate a lifestyle that the authorities consider extravagant or sexually suggestive or provocative content.
In case anyone had any doubts, China has a strict censorship system that, in case it does not comply with the content that Beijing likes, will be removed from the Internet.