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Javier has become one of the most important Mexican soccer players in history.
This “marketing strategy” has earned him to stay in the conversation of Internet users, suspiciously less than a day after the World Cup call came out.
The Mexican soccer player, Chicharito Hernández has launched a dynamic on Twitter where he challenges his followers on social networks to “photoshop” on a bench while exercising. However, this small dynamic comes just at the moment when the list of those summoned to the National Team for the last matches before the World Cup has been announced. For this reason, Javier Hernandez has climbed the trends quickly and manages to give “advertising classes”, on purpose?
Chicharito Hernández is a trend in social networks again because the last Call for the National Soccer Team, prior to the world cup in Qatar, has been revealed. Soccer fans have proposed the presence of the top gunner of the “Tri” throughout the tie, however, his comments have not been heard. However, users do not give in, because every time a match approaches, Javier Hernández appears in the conversation.
On this occasion, The trend has gained a lot of strength because everything indicates that, despite his excellent streak as a Los Angeles Galaxy player, the exchiva striker does not fit into the plans of Tata Martino, current Technical Director of the National Team. For this reason, the network continues to mention Javier Hernández. Although, on this occasion, the trend arose from Chicharito’s own account, because although he does not appear on the previous list, the striker does not lower his arms. He summoned his most faithful followers, not to talk about the selection, but to “help him take away a bench.”
“Let’s see, we are very calm. What do you think if you help me delete the bench in this photo and upload your image to the comments tagging me? There are already some in my Instagram stories.”
These words are read accompanied by a photo on Twitter where Chicharito is seen exercising. Thus, Javier Hernández Balcazar challenges his followers to show him the best designssome have been quite creative, however, others have decided to go straight to the point and relate this to their absence in the World Cup process.
These are some of the best designs shared by his followers:
– Caesar (@CesarMtzH) March 18, 2022
— kiut__ (@kiut19254809) March 18, 2022
— kiut__ (@kiut19254809) March 18, 2022
@CH14_ a little practice in the NBA for free time pic.twitter.com/EFgI4oMPWd
– José Carlos Sahagun (@jcsahagun9) March 18, 2022
– Diego Sandoval Molins (@SandoJnr) March 18, 2022
— kiut__ (@kiut19254809) March 18, 2022
Undoubtedly, appealing to the creativity of users is one of the most common strategies in advertising, not only for influencers and celebrities, but also for companies and brands in general. Regularly, These types of dynamics work to generate conversation and ensure that said headline remains constantly current, without having to resort to expensive marketing campaigns.. Possibly, this has worked this way for Chicharito.
It is not possible to know if the intention of the former Real Madrid striker Sharing this post was to generate this type of controversy, however, the audience speaks for itself, and with this type of “small impulses”, it is possible to understand a little more about how certain types of ideas work in advertising; a simple dynamic, at the perfect moment, can increase engagement.
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