- Index hide
59 percent of consumers tend to buy products they recognize and trust.
61 percent of consumers want brands that give them engagement.
Specialists detail that the highest level of brand awareness is reached when a consumer knows the name.
The image of a brand is very important in the current world we live in. That is why brands create projects and strategies to promote that image, such as what was done in Canada, where Pepsi-Co created a statue in honor of Cheetos.
In the world of marketing These types of strategies are known as brand promotion, which consists of the activity of publicizing and selling a product according to its characteristics, benefits and benefits, thereby enabling the consumer to know its true value.
Given this, the brand is what remains in the minds of consumers when the products have already been consumed, for this reason they seek to leave an indelible mark on the heads of customers.
According to data from a study of SproutSocial61 percent of consumers want brands that give them engagement, 45 percent transparency and 44 percent strong customer service.
Statue honoring the Cheetos in Canada
It is no secret to anyone that Cheetos are the most loved snack all over the world. That’s why the Cheetos brand introduced the Cheetle Hand Statue to the Cheadle community in Canada, a statue of the most requested cheese fingers globally.
This campaign arises in Canada, because of the popularity of the orange powder that sticks to your fingers when you eat Cheetos, which according to the company is called Cheetle, which, pronounced in English, sounds like Cheadle, the place where they decided to build the monument.
“Frito-Lay, the PepsiCo subsidiary that markets the iconic snacks, has decided to put a gigantic five-meter statue in the small Canadian town of Cheadle. The reason? The orange powder that sticks to your fingers when you eat Cheetos is called Cheetle, which sounds like Cheadle when pronounced in English. So, what better than a statue of a giant hook to take advantage of this funny play on words, ”says the firm in a statement.
Cheetos places cheese dust-covered finger statue in Canada 📍 pic.twitter.com/ycKNHhtVUJ
— IG: FooCommunity (@FooCommunity) October 6, 2022
On that note, large offbeat monuments have been popping up around the world for years, and now Cheetos is making its orange mark in Cheadle, Alberta, Canada. Which is why the Cheetos brand, looking for the perfect home for its statue, found the Alberta village with a related name, Cheadle.
The statue stands nearly 17 feet tall, and is a hand proudly holding a Cheetos Puffs, its fingers dipped in Cheetle boldly on view in downtown Cheadle.
‘Cheadle’ is proud to house the statue of Cheetle’s hand. Where else could the Cheetos brand honor the iconic Cheetle, but here? said James Gosteli, president of the Cheadle Community Club.
It is not the first time that a brand has created a campaign like this to position its brand among consumers around the world. As an example, in 2018 a statue of Homer Simpson was premiered in a Mexican state, in recognition of Humberto Velez, the actor. who dubbed the voice into Spanish of the popular protagonist of The Simpsons.
In conclusion, these types of initiatives demonstrate the value and weight that brands or some programs and even public figures have on people, demonstrating the momentum and positioning of that firm.
The value of the brand represents something extremely important and includes the knowledge that the consumer has of it, the associations that he makes with the brand, the way in which he perceives the quality of his products and the degree of loyalty of consumers towards it.
Now read:
Bad Bunny and Cheetos launch $500,000 fund for Hispanic communities
Ruffles, Cheetos and Sabritas share retro bag designs
They show recipe to prepare “Cheetos Flamin’ Hot” on TikTok