In 2021, according to a ranking Of F1 drivers, “Checo” Pérez was the fourth highest paid with income of up to 18 million dollars.
He did not step on the podium, but “Checo” Pérez, during the Australian Grand Prix, became the “Driver of the day”, chosen by Formula 1. This is what happened.
It is clear that, when we talk about Sergio “Checo” Pérez, nowadays, we are talking about more than a Formula 1 driver; The Mexican, in some way, has become a sports reference for the new generations, accustomed to conversing through digital platforms.
In this sense, for a few years, the name of “Checo” Pérez is one of the most constant to appear in the trends on Twitter. To mention an example, On this day, more than 48,000 tweets have been written mentioning the Mexican pilot, despite the fact that he did not even step on the podium..
And it is that, to tell the truth, much of why the Red Bull pilot has become a great success is precisely due to his presence on social networks, tools that, today, mean brand positioning, among many others. things.
In accordance with zoomph dataa platform dedicated to the intelligence of the social audience and the measurement and evaluation of possible sponsorships, announced that, only in May of last year, The Mexican managed to add more than three million interactions between his main social networks (Twitter, Facebook and Instagram); to those three million we must add more than 58 million impressions.
Put in monetary figures, This means that only through social networks, “Checo Pérez” pocketed the amount of two and a half million dollarsa fact that reveals the importance that social media has today for the Mexican pilot.
Australian GP: “Checo” Pérez achieves a comeback and is “rider of the day”
Undoubtedly, the Mexican and the social networks have an appointment every Sunday to endorse the “Checo Pérez” brand that, despite not winning on the Australian GP track, has taken the cake on the digital stage, but also by Formula 1.
For this Sunday’s race, Pérez started from Pit Lane due to the changes that were made to his RB19 after the problems he suffered in practice and qualifying.
In this way, the fact of having finished in fifth place meant a more than important comeback for the native of Guadalajara, Jalisco, who, in fact, was chosen as the “Pilot of the Day” by the Formula 1 public. .
“GO CZECH!!!! The Mexican is the driver of the day! From a pit-lane start to a points finish, take a bow!”wrote Formula 1 on their social networks.
GO CZECH!!!! ?
The Mexican is your @salesforce Driver Of The Day! ?
From a pit-lane start to a points-finish, take a bow @SChecoPerez! ???#AusGP #F1 @redbullracing pic.twitter.com/OpHqUfdrDV
—Formula 1 (@F1) April 2, 2023
Let us remember that for this year, according to what was announced Racing Newsthe Mexican driver, who recently renewed with Red Bull, will earn around 10 million euros throughout the season.
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