If one issue has lagged behind in the world of advertising and marketing, it has been religion. And it is that given the diversity of religious groups, the different beliefs and the attachment that these can generate between people, it is clear that hurting susceptibilities can be a risk that you do not want to run.
Just review the level of importance that religion has in many markets. Data reported by Pew Research Center indicates, for example, that in Mexico 45 percent of the population indicates that religion is an important issue in their lives, the figure is exceeded by those reported in other regions of the planet. In Ethiopia 98 percent of the people have their religious beliefs highly present, in the case of Indonesia the references of the people reach 93 percent and in India 80 percent.
Interestingly, the study conducted by the Pew Research Center reveals that religion is generally more important to people in poorer countries than to those in more developed countries, for example, in Germany only 10 percent of people report that religious issues have a lot of impact on their lives.
The largest religious groups in the world
Finding a consensus in this regard is not easy, especially if we consider that religious groups are increasingly diverse.
At this point is where the graph of the day makes sense. With information from the aforementioned source, the largest religious groups in the world and the evolution they could have from 2015 to 2060 are shown.
Expressed in percentage, until 2015, the dominant religious group raises the Critian with 31 percent of participation among people who express being a believer in any religion.
The interesting thing is to note that Muslims will reach the same percentage by 2060, at which point Christianity could be stagnant at 32 percent.
Along the same lines, it is interesting to recognize that the need to belong and share a belief will increase in the years to come, since the percentage of people who say “no religion” will drop 3 percent.