- Index hide
BMW Motorrad Latin America opens operations and seeks to consolidate itself in the motorcycle sales market.
This series of changes gives us an idea of the value that exists in the operation of brands today.
wunderman thompson starred in a very important announcement and that is that it became a Socially Responsible Company.
The badge is an important recognition that reminds us of how important the social activism of brands has become today.
Wunderman Thompson Mexico
Wunderman Thompson Mexico acquired the distinctive ESRwhich has become very popular in Mexico, for representing companies that stand out for their social and environmental commitment.
“Inclusion, gender equality, diversity and social responsibility are fundamental pillars of the Wunderman Thompson Mexico philosophy. In this sense, obtaining this recognition allows us to confirm that we are in the right direction in terms of building our culture. In addition, we know that this represents a very important added value for all our collaborators, and feeds the commitment to seek the emotional, physical and psychological well-being of our people every day, with the aim of being the best place to work”, commented Agustín Rodríguez, CEO in Mexico.
A study that helps us measure the importance of social responsibility is one entitled “Regeneration rising”where 82 percent of people surveyed said companies should put people and planet first, before profit.
BMW Motorrad with changes in Latam
There is a new collaboration structure effective as of April 1 of this year, which seeks solid results, to scale the value of BMW worldwide and that in the region it is expected to sell 25,480 units.
“I am sure that the entire BMW Motorrad Latin America team is committed to continuing to position the region among the most important of the Group worldwide. I am confident that together we will help each other, we will be stronger and we will be more efficient so that our clients continue living Motorrad Latin America”, said Dirk Biehler, Head of BMW Motorrad Latin America
The most popular apps
CleverTap conducted a study where it found out which are the most popular apps in 2022 and TikTok remains the most important, followed by Instagram, WhatsApp and CapCut.
“CleverTap finds that mobile usage and penetration is at an all-time high, proving that digital consumers and app developers around the world continue to discover new, convenient, fun, and useful things they can do through of this tool. This means that there will be significant competition in terms of investments and the capacity for attention and retention of consumers”, the report cites.