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A Sprout Social study recommended to CMs what is and is not recommended to post on networks, such as making fun of users.
The fact that Chabelo is a trend on networks like Twitter is supported by studies such as the one published by GWI and DataReportal.
The famous host of En Familia, chabeloreappeared on networks and by showing himself in a video, reiterates the value of his personal brand in the media market, where he built a unique benchmark in Televisa.
Chabelo went from being in Family, his popular Televisa program, to being this week’s surprise for appearing in a video of Twitterwhere a table is shown showing how many TV personalities have migrated their popularity to this medium, proven due to the reactions they generate.
The democratic capacity of social networks allows positive or negative messages to have the same opportunity to reachhence we see theory about brand crisis, as successes in public relations campaigns through these media.
This ability to communicate on social networks allows personalities like Chabelo to successfully consolidate their name, at least as a trend within these platforms, as we have seen with personalities from TV such as Pedro Sola, Joaquín López Dóriga or Adela Micha, who have known how to market the impact on channels, now on Twitter or YouTube videos.
When a 29 percent of social network users in the world, they explained a GWI Y data reportwho enter them to see what is being talked about, it makes perfect sense that names like Chabelo become trending, since they are users whose audience profile was formed by following the programs of TVwith these personalities, at least some of them have coincided.
Chabelo reappears on Twitter
The Chabelo brand can be considered one of the most nostalgic in terms of personal brands that attract attention in Mexico, since the number of years that it has been a topic of conversation, at the time when TV or traditional media, now in social networks, makes this talent one with a track record that allows us to assess what is important when it comes to names in the media.
The actor also shared a message of congratulations to the singer Coke Munizwho released the artist’s video and thereby marks a precedent in the trends that are made every weekend about who was the host of “En Familia”.
THERE ARE MANY GOOD THINGS IN OUR WORK, BUT SOME EXCEED WHAT YOU DREAM OF! Sharing, greeting, living with your idol is a real treasure! LOOK WHAT A BIRTHDAY GIFT I received a couple of years ago! I gladly share it! WONDERFUL CHARACTER! pic.twitter.com/lNMzcHB5R6
– Jorge Muñiz G (@COQUEMUNIZ) August 6, 2022
Chabelo has been a conversation strategy and also social media marketing strategies, like the one he implemented at the time volkswagenwhen the CM of the brand published in 2018 that the Mexican lived during the beginning and end of the production of the Vocho.
The mention of CM alludes to a trend where the death of people is compared to the fact that Chabelo is still alive, however, this trend in bad taste may not be a success.
When SproutSocial I ask to network users about what topics they recommended to CM make publications, most of them, a 88 percent of them, he advised avoiding laughing at people; 71 percent agreed that political issues should be avoided and 69 percent recommended them not to make content with vulgar language.
There is an unwritten rule in social networks and that is to follow common sense, although many times, as the saying goes, it is the least common of the senses, since cases like the one starring the CM of hawkersreminds us that the trends of conversation in networks go beyond the criteria that the person in charge of the networks has regarding humor.
The case became controversial because the CMhaving won the United States elections donald trumpthought it would be a good post publishing that Mexicans would have to buy their sunglasses, to start building the wall, a work that we remember, was one of the main campaign initiatives promoted by the Republican in contention.
The interest in personalities in social networks, who built their influence on TVhas made these media platforms with opportunities of all kinds, from a volkswagen that uses Chabelo, up to a CM of hawkerswhich takes advantage of the fact that one of the most famous personalities in TV What donald trump he won the United States elections at the time, to launch a bad post about it.
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