- Index hide
In 2022, e-commerce in Latin America reached a value of retail sales of 125,000 million dollars.
Latin America, in 2020, was one of the regions that most adapted to the eCommercewith Mexico as one of the most deeply rooted countries.
In 2021, sales per eCommerce represented figures above 401.3 billion pesos.
Looking towards 2025, cCommerce, also called Conversational Commerce, will represent up to 20 percent of eCommerce in Mexico, according to a recent study. Now, what is cCommerce?
2020, if we consider that this has been a year of rupture due to the emergence of Covid-19, has been left behind, but not several of its effects, since, according to official information, we are facing a new wave of infections by the illness; however, everything indicates that the danger of the disease does not seem to be the same as in the twin year.
In the midst of this scenario, it is known that, although it was already growing gradually, the eCommerce experienced significant growth, positioning itself as one of the most relevant habits during the health emergency period and, furthermore, continuing on the same path, since, in the coming years, it is expected that, by 2026, there will be around 118 2 million Mexicans who have access to the Internet, a fact that will significantly expand online purchases.
Under this framework, a study published in 2021 revealed that Latin America was one of the regions that most adapted to electronic commerce, with Mexico as one of the most established countries.
This study also revealed that the Latin American and Caribbean e-commerce market reached a value of retail sales of 125,000 million dollars in 2022, a fact that, in short, is striking, given that the old habits of consumers, prior to the pandemic, are back, even since last year. In this sense, it has been pointed out that he eCommerce will continue to report significant growth in Latin America towards the year 2027.
cCommerce will represent 20% of eCommerce in Mexico
Now the bet eCommerce seems to be on platforms such as WhatsApp, Instagram and even Facebook, since, according to a recent study, the cCommerce offers a much more direct contact between the company and its customers.
He cComemerce It is a business model where the purchase or sale of a product or service is carried out through instant messaging apps, offering various advantages through communication between the user and the brand they consume, such as personalization and closeness between both entities.
In addition, it is a 24/7 channel through a chat bot that is responsible for addressing all consumer concerns and doubts.
Taking this as an argument, the cCommerce will be driving up to 300 percent sales on-line of SMEs, and will represent 20 percent of the market for eCommerce in Mexico by 2025, according to a report by the firm Boston Consulting Group (BCG).
Direct communication with customers, trust and technical and personalized assistance are the key elements for conversational commerce to have taken on great relevance among Internet users.
Now read: