We are used to seeing our athletes wear the exclusive brand of the teams they represent. Incredible it would be to think that an athlete wears sportswear from a brand other than the one he has a contract with the institution to which he belongs. Can you imagine a soccer player wearing an Adidas brand shirt when his other teammates are wearing Nike clothes? Impossible. Even, anecdotally, it could narrate that some athletes who usually prefer clothes or footwear from other brands, remove the logos from the clothes or shoes and replace them with those of the brand with which there is a contract, so as not to breach it and enjoy the comfort of the favorite product.
Well, in this case, the great Ecuadorian cyclist, when getting the pink jersey (the emblematic shirt or jersey worn by the race leader), wore a different brand than the one we are used to wearing, contrary to all the custom that exists in sports to use only the products of the brands with which you have a contract, which caused a great surprise in locals and strangers.
This is due to the fact that the team in which Richard plays, the Ineos, is sponsored by the Bioracer brand, therefore, in all the tests and training sessions we see him and his teammates wearing garments from this well-known brand.
However, the Giro d’Italia has signed a contract with the Castelli brand (of Italian origin) to produce and supply the emblematic jerseys or jerseys that are used to identify the 4 different leaders of the event: pink, azzurra, ciclamino and bianca. .
Therefore, practically any cyclist, except for the members of the Quick Step team -who also wear Castelli- had to leave their contractual garments in the drawer to wear the emblematic and long-awaited Giro d’Italia jerseys.
For those of us who believed that these types of exceptions did not exist, the Giro d’Italia has made it clear to us that the weight of the competition and its sponsor has taken over the commercial agreements of its participating teams.