This International Festival of Creativity has defended creative excellence since 1954 with France as a witness to the delivery of the most important lions in the world of advertising, communication and marketing. In it short list of the category Creative Strategydifferent Latin American countries have stood out.
COUNTRY: Argentina
BELL: THE MAN WHO COULDN’T SELL ANYTHING
BRAND: CHEVROLET
AGENCY: COMMONWEALTH McCANN, Buenos Aires
COUNTRY: Brazil
BELL: THE BEST-SELLER CONSTITUTION
BRAND: FREE MARKET
AGENCY: GUT, Sao Paulo
COUNTRY: Honduras
BELL: MORNING AFTER ISLAND
BRAND: PAE STRATEGIC GROUP
AGENCY: OGILVY HONDURAS, Tegucigalpa
COUNTRY: Brazil
BELL: THE PRIDE RESEARCH
BRAND: HAVAIANAS
AGENCY: MEDIA MONKS, Sao Paulo
COUNTRY: Argentina
BELL: THE POSTPONED DAY
BRAND: LALCEC
AGENCY: GRAY ARGENTINA, Buenos Aires
COUNTRY: Chili
BELL: WE DIDN’T WRITE THIS CAMPAIGN
BRAND: notmilk
AGENCY: MRM WORLDWIDE, Santiago
COUNTRY: Colombia
BELL: INFLUENCER’S FRIENDS
BRAND: POKER
AGENCY: DDV COLOMBIA, Bogota
COUNTRY: Peru
BELL: THE STAIN
BRAND: KOTEX
AGENCY: VALUE, Lime