This International Festival of Creativity has defended creative excellence since 1954 with France as a witness to the delivery of the most important lions in the world of advertising, communication and marketing. In it short list of the category Creative Commercedifferent Latin American countries have stood out.
In the category of Food & Drink and Innovative use of Media:
COUNTRY: BRAZIL
BELL: ACCEPT REAL COOKIES
BRAND: PIRAQUÊ
AGENCY: LEW’LARATBWA, São Paulo
In the category of Retail and eCommerce Websites / Apps:
COUNTRY: PERU
BELL: REDESIGNING FOR E-NCLUSION
BRAND: SQUARE SEE
AGENCY: FAHRENHEIT DDB, Lima
In the category of Consumer Services / Business to Business:
COUNTRY: COLOMBIA
BELL: NEIGHBORHOOD PROMOTIONS
BRAND: POKER
AGENCY: AB INBEV, Bogota / DAVID, Bogota / BAVARIA SA, Bogota
In the category of Entertainment Commerce:
COUNTRY: MEXICO / USA
BELL: BEER BADGE
BRAND: CROWN
AGENCY: VMLY&R COMMERCE, Mexico City / VMLY&R COMMERCE, New York
COUNTRY: PERU
BELL: MANNEQUIN SPECTATORS
BRAND: OECHSLE
AGENCY: FAHRENHEIT DDB, Lima
In the category Sustainable Commerce:
COUNTRY: ARGENTINA
BELL: EAT LIKE A SHAMPOO
BRAND: ORDERS NOW
AGENCY: GUT, Buenos Aires
In the category Targeting, Insights and Personalization:
COUNTRY: MEXICO / CANADA
BELL: THE GREATEST GUIDE TO JOCHOS & BURGERS
BRAND: BIMBO
AGENCY: VECTORB McCANN, Mexico City / PERFORMANCE ART, Toronto
COUNTRY: ARGENTINA
BELL: FREEDOM COMES IN ALL SIZES
BRAND: FREE MARKET
AGENCY: GUT, Buenos Aires
In the category In-Store Experiences:
COUNTRY: COLOMBIA
BELL: SCORE 0.0
BRAND: HEINEKEN®
AGENCY: PUBLICIS COLOMBIA, Bogota.
In the category Brand Strategy:
COUNTRY: PERU
BELL: THE EMANCIPATION LOAN (also won in the category Corporate Purpose & Social Responsibility)
BRAND: MY BANK
AGENCY: CIRCUS GRAY, Lima
In the category Payment Solutions:
COUNTRY: BRAZIL
BELL: 0.0 BARRIERS
BRAND: HEINEKEN
AGENCY: LE PUB, São Paulo
In the category Corporate Purpose & Social Responsibility:
COUNTRY: MEXICO
BELL: STORE DATA
BRAND: GAHR WE CAPITAL
AGENCY: DDB MEXICO, Mexico City
In the category Market Disruption:
COUNTRY: BRAZIL
BELL: ACCEPT REAL COOKIES
BRAND: PIRAQUÊ
AGENCY: LEW’LARATBWA, São Paulo