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A study of YouGov measured the preferences of certain sporting events through the streaming.
Forbes It has an important estimate of the athletes with the highest income in the world, where Canelo Álvarez stands out in the first 10 places.
The streaming It has a very important role in the market and now that sporting events are coming in, the popularity of the players in this industry stands out.
The streaming has been growing ever since Netflix broke into the media with its content model through a platform and now offers content options that are standing out for an interesting aspect among them and that is the ability to broadcast sporting events, an offer that was previously limited only to traditional media such as television and now they have become a phenomenon, due to the diversification that has been conceived now, due to what the Fight between Cinnamon Y Gennady Golovkin III get into the ring TUDN, Azteca and the streaming fighting with it for new audiences.
One of the most recent studies that have been given the task of investigating the effect of streaming at sporting events was conducted by YouGov, where the firm took on the task of enlist in which events of this type, the interest of the audiences is placed.
The event that already has the focus through the streaming is the world Cupwith a 44 percent of preferences to see this event through the streaming; the finals of the NBA have an interest in 31 percent and even events like the Winter Olympics in Beijing 2022 caught the attention of a 31 percent of people.
A large part of this diversification due to the transmission of sporting events is due to the fans of a large part of these leisure events, but also to the popularity that certain personalities within this market have acquired, for keeping people seated while they fight. in the ring or face each other on the field.
If we see one of the latest projections of Forbeswhere it was given the task of measuring who are the best paid athletes, the magazine found that the Canelo Alvarez is among the first 10 places in this projection, adding $90 million between the first of May 2021 and the same date but 2022.
The list is headed by the Argentine soccer player Leo Messiwho in this period obtained income from $130 millionwhile Lebron Jamesbasketball star, won 121 million dollars.
Roger Federeris the only athlete who stands out in this list, since the vast majority of his income, which adds up to $91 millionwere obtained out of the field.
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The relevance of seeing the income with which athletes stand out is seen in the relevance of sporting events and not only that, the importance that such events have reached in the market, which have become a business opportunity from the popularity enjoyed by the personalities who lead sporting events, to which the streaming has been added as a channel to be able to transmit relevant events.
That said, an important scheme has been consolidated in the market, which has to do with the value of entertainment and not only that, with the ability of brands to involve events through these media, which have become a business both for broadcast rights, such as the willingness of audiences to consume related products and pay for the rights within these media.