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Under the slogan “Meant to be classic”, which in Spanish means “destined to be classic”, both brands carried out an advertising strategy.
The agency has taken important works of art from the Impressionist movement by artists such as Manet or Renoir and transformed them into a canvas.
The main characters of the strategy are some of the franchise’s products, such as nuggets, a glass of soft drinks or one of the brand’s iconic paper bags.
There are many brands in the world that have become iconic and endure in the conscience of every human being. This shows the importance and the great work that this brand has done regarding its advertising strategies, For example, McDonald’s joined DDB Athens to present a campaign with the company’s image as a painting by well-known artists such as Manet or Renoir.
According to Statista data, in 2020, there were a total of 39.1 thousand McDonald’s restaurants worldwide, a figure that has grown year after year for the last decade. In the United States, the number of brand franchises reached 13.6 thousand.
Likewise, the statistics platform indicates that in total, McDonald’s revenue reached US$19.21 billion in 2020.
These data demonstrate the importance of the brand throughout the world, daily winning millions of consumers who are loyal to the brand.
Campaign shows what McDonald’s would look like if it were a painting
McDonald’s worked together with the creatives of DDB Athens, to develop a new campaign that immerses the fast food firm among the lines of iconic impressionist works.
under the motto “Meant to be classic”, which in Spanish means “destined to be classic”, Both brands carried out an advertising strategy through which the different chosen pieces show products of the American company integrated within the best-known Impressionist paintings.
The renowned agency has taken important works of art from the impressionist movement of universally known artists such as Manet or Renoir and It has transformed them into a canvas to later show and spread the advertising campaign on digital platforms.
The strategy that was carried out in a video has as its main characters some of the products of the fast food franchise, such as nuggets, a glass of soda or one of the brand’s iconic paper bags.
The agency and the brand chose the works of art as “Figures on the beach”, by Renoir and “The Folies-Bergère bar” by Manet, being these retouched where some of the aforementioned products of the firm were integrated.
It is not the first time that the American firm has carried out an advertising strategy using art, since in 2019 McDonald’s carried out a campaign to promote its Big Mac with bacon in Sweden, in which they add strips of bacon to some famous paintings such as : The Mona Lisa or Van Gogh’s Self-Portrait.
Without a doubt, this type of campaign that unites the best of both worlds is well received by consumers and users, immersing themselves in the history of art.
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