Depression is the most common mental disorder in the world.
Approximately 280 million people have depression.
If left untreated, depression can lead to suicide.
According to the WHO, depression affects 3.8% of the world’s population, according to the statement Depression mostly affects women than men. In Mexico, it has been confirmed that postpartum depression affects 13% to 15% of women who become mothers.
Concern about postpartum depression has grown so large that Andalusia Groupasked the agency Cheerful Studio run a campaign that will help them raise awareness of postpartum depression and the importance of asking for timely support for this issue. This because of 58% of women in Jeddah who have become mothers suffer from postpartum depression.
The campaign is expected to encourage mothers to seek help to overcome this depression so that they can enjoy motherhood. and the births of their children fully
The campaign is accompanied by 1 animated video with voiceover and 3 images with text alluding to the campaign.
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The video tells us about how a woman who has just had her baby feels, while they tell us what is said about motherhood and at the same time we are presented with the depression suffered by the mother as an unexpected visitor from whom she never he was told.
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The promotional ads are accompanied by phrases that equally encourage women to seek help for postpartum depression as well as drive the message of the video. This marketing campaign was launched in Egypt and Saudi Arabia.
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