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Camila Cabello appears in the Champions League with a visual speech that highlights her origins and her new album.
The two-piece dress she wore is the creation of Carlos Pineda, a Mexican designer.
In this way, Cabello internationalizes and brings Mexican talent to the major sports leagues.
The Champions League final was full of unexpected events from the delay presented by those fans who wanted to enter the Stade de France in Saint-Denis without a ticket until the Show of Camila Cabello, where she paid tribute to her recent album and her Latin American roots and proof of this was her choice of outfit. The singer wore a dress by the Mexican designer Carlos Pineda and positioned it in one of the most followed competitions in the sports world.
The delay in the start of the match not only affected the players, but the entire planning of the event. Camila Cabello’s presentation was also postponed, but when she entered the stage she filled it with various colors and she began her Show with a repertoire that included none of the international hits that include “Miss, bam bam and don’t go yet”
The singer wore a set of two pieces signed by Carlos Pineda, the designer from Colima is characterized by making designs in homage to Mexico.
One of its great objectives is to bring Mexican culture to the international level with Mexican textures and codes. The professional has previously dressed celebrities such as Thalia, Cecilia Suárez, Mon Laferte, Carlos Rivera, Yalitza Aparicio, among others. Likewise, he has coordinated fashion magazines at a national level and has coordinated campaigns and fashion shows.
Today, the vision of transmitting Mexican culture through colors and textures has become a reality for the designer, who debuted in 2017 as part of Intermoda.
Camila Cabello positions a Mexican designer in the Champions League: Carlos Pineda adapts to the values and roots of the singer-songwriter
The Champions League is experiencing its golden moment after the Covid-19 pandemic, in 2020 the event was postponed and thousands of fans were left without football for a couple of months.
According to Mundo Deportivo, neither the Super Bowl nor the NBA finals exceed the level of audiences achieved by the European soccer competition.
The reason is logical, soccer is the most universal sport on planet earth and is found in every corner and since 2010 it is positioned at the top of the most watched sporting events.
In that context, Carlos Pineda expands its borders and bets on a new market for sporting events and artists on an international scale.
On Camila Cabello’s side, the choice of a Mexican designer and the emphasis on the coherence of her actions make her an invaluable brand, since currently audiences do not usually support those brands that are not consistent with their actions.
According to an IBM study, For consumers, values outweigh the importance of other elements such as price or convenience: 70 percent of people are willing to pay more for those brands that align with their personal values.